Lifecycle Marketing Manager (SQL professional)About PayJoy PayJoy is a mission-driven company dedicated to helping a billion people around the world step into the modern financial system for the first time and supporting them on a path to financial success. Founded in 2015, PayJoy's "secret sauce" technology turns a smartphone into collateral to jumpstart unbanked consumers into the credit system. We reached profitability in 2020, reaching 10 million happy customers and over a billion dollars of sales in 2023.
This Role The Lifecycle Marketing Manager is responsible for campaigns to drive retention and activation goals. You will be measured by incremental impact on monthly active users and revenue, as well as optimization of CAC. You will have a strong quantitative and analytical orientation and proven results running a retention engine partner in B2C fintech. You will have experience working with Analytics, Risk and Product to tailor your strategy and strong attention to detail in execution.
ResponsibilitiesIdentify new campaign strategies and experiments to drive growth and retention through lifecycle marketing e.g. loyalty schemes, referral and retention incentives.Establish and execute omni-channel campaign strategy across: in-app push/messaging, WhatsApp, SMS and other channels.Co-ordinate appropriate campaign copy, design and key visuals with designers.Implement A/B testing to improve campaign effectiveness.Oversight of optimal customer journey and experience to ensure retention e.g. supporting landing pages, CX chatbots and other assets.Manage and execute campaigns on CRM tools as well as explore paid marketing campaigns via custom lists on Meta and other platforms.Partner with Commercial, Risk and Product teams to implement required tooling and instrumentation to track results.QualificationsExperience managing omni-channel campaigns through CRM and other tools (e.g. Customer.io, Hightouch).Experience with SQL and data analysis.Experience with A/B testing and experimentation for retention.PayJoy is proud to be an Equal Employment Opportunity employer and we welcome and encourage people of all backgrounds. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
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