.Descripción de la empresa**Do you want to join H&M on a journey, by acting in line with our values, having the right mindset and leadership? If you are a true team player that would like to contribute to added customer value, a strengthened brand, and increased selling by ensuring a strong customer insights-driven - join us and take part in setting how we contribute to H&M's business success.**Descripción del empleo**Job Description**The Loyalty Lead MX/ CO /EC will contribute to added customer value, a strengthened brand, and increased selling by ensuring a strong customer insights-driven Loyalty function in the Sales Markets. The role will work towards aligned and cross-functional goals, taking part in driving omni sales performance and customer centricity. The role will drive the Loyalty program goals forward and support customer and sales linked activities in collaboration with the commercial teams, the Sales teams, and the Regional Loyalty & CRM Manager, and according to H&M values, standards, policies, and procedures.This position is based in México City within our Customer Activation & Marketing function, and reports to CX Operations Manager in Sales Market MX / CO / EC.**Key Responsibilities include**:**Drive Loyalty Engagement and Support Sales Activities**- Adapt regional Loyalty strategies and tactics for the local markets and take part of commercial team execution to meet defined KPIs, drive customer base growth, and increase CLTV. Partner closely with the Regional Loyalty & CRM Manager to secure strong understand of Loyalty program goals and vision- Manage the planning, set-up, and execution of Loyalty rewards across all channels, with focus on implementing rewards that engage our most valuable customers- Partner with Regional Loyalty & CRM Manager to determine partnership strategy that is most appropriate for local markets, and take ownership over all aspects of set-up- Implement and follow up on the local activity plan to secure a consistently strong and relevant customer offering towards Members- Contribute to Loyalty KPI follow-up process and share learnings from activities / activations**Collaboration & Partnership**- Serve as the key Loyalty Program Point of Contact for local functions, Customer Service, and Store teams in the support of day-to-day operations and issue resolution- Build awareness, secure training, and motivate staff and other functions in regard to our Loyalty program