.Descripción de la empresaAs one of the world's largest fashion companies with more than 120,000 employees worldwide, H&M is an exciting and dynamic place to pursue a career within the fashion industry. Our business concept is to offer fashion and quality at the best price in a sustainable way and with our fast expansion we are always looking for new talents. Would you like to be part of our team? H&M group comprises of nine independent brands: H&M, COS, Weekday, Monki, H&M Home, & Other Stories, ARKET and Afound. We have over 4,900 stores across more than 73 markets worldwide. Our values reflect the heart and soul of H&M. They define what it takes to work here and how we do things. When we interact with colleagues and customers around the world, our values help us develop and grow. We want to be at the forefront of both fashion and sustainability. Our employees play a key role and can contribute to more sustainable fashion, today and in the future.Descripción del empleoThe Loyalty Lead MX/ CO /EC will contribute to added customer value, a strengthened brand, and increased selling by ensuring a strong customer insights-driven Loyalty function in the Sales Markets. The role will work towards aligned and cross-functional goals, taking part in driving omni sales performance and customer centricity. The role will drive the Loyalty program goals forward and support customer and sales linked activities in collaboration with the commercial teams, the Sales teams, and the Regional Loyalty & CRM Manager, and according to H&M values, standards, policies, and procedures.This position is based in México City within our Customer Activation & Marketing function, and reports to CX Operations Manager in Sales Market MX / CO / EC.**Key Responsibilities include**:**Drive Loyalty Engagement and Support Sales Activities**- Adapt regional Loyalty strategies and tactics for the local markets and take part of commercial team execution to meet defined KPIs, drive customer base growth, and increase CLTV