.**Job Description** About the Role**As a **Loyalty Program Lead** in the Customer Activation and Marketing function, you contribute to added customer value, a strengthened brand, and increased selling by securing a strong customer insights-driven Loyalty function in the region. You drive Loyalty program goals forward and support customer and sales focused activities in collaboration with the Sales teams and the regional Loyalty Program Manager, and according to H&M values, standards, policies, and procedures.This hybrid role reports into our Loyalty Program Manager and is based out of New York, NY or Mexico City, Mexico.**A Day in the Life**Working at H&M means no two days are ever the same, but a typical day will include the following responsibilities*- Translate regional Loyalty program strategies and focuses into direct actions for each sales market, and partner closely with various functions to meet defined KPIs, drive customer base growth, and increase CLV through hands-on execution- Responsible for growing Member acquisition, engagement, and retention. Implement and follow up on local activity plans, including rewards, giveaways, and events to secure consistently strong, relevant, and brand-appropriate offerings- Collaborate with regional Loyalty Program Manager to determine partnership strategy that is most appropriate for each sales market and take ownership over all aspects of executional set-up- Support the Digital and Content Operations teams to manage the planning, set-up, and execution of Loyalty rewards across all channels. Partner with various teams within the OST to enhance Member-activating tactics across stores, online, and media channels- Serve as key POC for Omni Sales Team, Store Operations, Customer Service, and store teams to support day-to-day operations and issue resolution