.TigerConnect transforms healthcare with the industry's most widely adopted clinical collaboration platform – uniquely modernizing the way doctors, nurses, care teams, patients, and data connect.
We are seeking a creative and analytical Manager, Digital Marketing to join our team.
As a Digital Marketer, you will play a crucial role in developing, implementing, and optimizing our digital marketing campaigns across all channels.What You'll Be Doing:Implement and drive a digital marketing strategy that aligns and adapts with our business goals by understanding the unique challenges and opportunities in the healthcare IT space.Identify areas for growth and innovative approaches to digital marketing.Lead and mentor a team of digital marketing specialists, providing guidance on best practices, campaign strategies, and performance optimization.Plan, lead, and execute all web, SEO/SEM, database marketing, email, social media platforms, and display advertising campaigns.Analyze audience insights to refine targeting and maximize engagement.Continuously test and iterate on campaign elements to optimize performance and manage advertising budgets effectively.Track the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).Collaborate with internal teams to create landing pages and optimize user experience.Allocate and manage the budget for paid media campaigns.What You Bring:Bachelor's or master's degree in marketing or a related field.8+ years of demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.Proficiency in conducting marketing research and analyzing data.Experience in identifying target audiences and devising digital campaigns.Proven working experience in digital marketing, particularly within healthcare IT.Experience in optimizing landing pages and user funnels.Experience with A/B and multivariate experiments.Solid knowledge of website and marketing analytics tools.Working knowledge of ad serving tools.Experience in setting up and optimizing PPC campaigns on all major search engines.How We Pay:We believe in paying fairly and equitably based on a number of factors including work experience, interview performance, internal equity, geography, and expected level of responsibilities.
We are targeting a base salary from $85,500 to $186,100.
You will also be able to participate in our annual corporate bonus program.Benefits:Join us in our prime office space in the heart of Mexico City's Reforma area; our hybrid teams unite top talent from Mexico, the US, and beyond, offering flexibility and collaboration.
Enjoy our comprehensive benefits with excellent private medical, dental, vision, and life insurance coverage for you and your family.
Focus on your well-being through our wellness reimbursement program and company-wide wellness days.TigerConnect is an equal opportunity employer and values diversity at our company