Overview:
THE ROLE:
The Manager II, Product Activation is responsible for driving the implementation and market activation of new products and services within the organization. This role ensures alignment with overall business and marketing objectives, leads cross-functional teams, and has a large strategic influence within the organization.
HOW YOU WOULD CONTRIBUTE:
Develop and lead comprehensive go-to-market strategies for new products, ensuring alignment with overall business and marketing objectives.
Lead and manage change projects, ensuring alignment with project objectives, timelines, and budgets.
Coordinate cross-functional teams to deliver project milestones and manage project risks and issues effectively.
Engage with senior market leaders and customers to gather feedback, adjust activation strategies, and drive product adoption.
Monitor and analyze product performance post-launch, implementing high-impact improvements to increase market share and customer satisfaction.
Maintain continuous dialogue with all stakeholders to ensure alignment and responsiveness to market needs.
Design and execute change management strategies and plans to ensure successful adoption and implementation of product changes.
Conduct impact analyses, assess change readiness, and identify key stakeholders.
Provide mentorship and guidance to Principal I roles and other team members.
WHO YOU WOULD PARTNER WITH:
Collaborate closely with the Product Management teams to align product features with market needs and activation strategies.
Work with the Marketing department to create compelling marketing materials and campaigns that support product launch and ongoing promotion.
Partner with the Global Business Services as well as regional counterparts to develop training and support materials, ensuring they are fully prepared to sell and support the new products.
YOUR REPORTING STRUCTURE:
Reports directly to: Director, Product Activation.
Direct reports: None.
Job Qualifications:
KEY METRICS/FINANCIAL TARGETS:
Time to market for new products and the efficiency of product launch processes.
Market penetration rates and speed of adoption for new products.
Customer feedback and satisfaction scores related to new product features and usability.
ORGANIZATIONAL REQUIREMENTS FOR SUCCESS:
Access to the latest market research and competitive analysis tools.
Support promotional campaigns, and other launch activities.
Strong support from leadership across the organization to prioritize product activation efforts.
Define and track key performance indicators (KPIs) to measure the success of change initiatives.
Conduct post-implementation reviews to identify lessons learned and areas for improvement.
REQUIRED KEY CAPABILITIES:
Proven expertise in product launch and go-to-market strategies.
Strong project management skills with the ability to lead cross-functional teams.
Excellent communication and persuasion skills to engage and influence stakeholders.
Adaptability to respond quickly to market feedback and adjust strategies accordingly.
SKILLS AND BACKGROUND REQUIRED TO BE SUCCESSFUL:
7+ years of experience in product marketing, customer acquisition, or customer engagement roles.
Strong leadership and team management skills.
Excellent communication, presentation, and interpersonal skills.
Consumer and data-driven mindset.
Experience with marketing automation and customer relationship management (CRM) tools.
Experience working with cross-functional teams.
Ability to work in a fast-paced, dynamic environment.
Strong project management skills.
Strong organizational change management skills.
Education: Bachelor's degree in marketing, business administration, or a related field.
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