.Purpose & Overall Relevance for the Organization:Develop Retail Marketing strategic plan and execution excellence based on global/GCA guideline, to drive in-store consistent and outstanding brand tone and feel on tactical visual elements and ensure efficient and on time in-store 2D/3D communication deliverables across channels (DTC, WHS and FO).Develop annual budget allocation and prioritize the investment, while optimizing the efficiency according to the annual marketing plan and brand calendar.Key Responsibilities:Following GTM process, download Global and GCA retail marketing calendar, create local retail marketing calendar to support different retail landscapes (own retail & wholesale).Follow Global guidelines and toolkits to develop and implement monthly campaign and concepts. Supervise local in-store communication execution compliance with Global and GCA.Under global framework, create breakthrough In-Store Communication approach (ISC) / device to strengthen consumer experience and induce purchase.Partner with the relevant business' teams to drive in-store visual demand and requirement consensus across channels / brands, i.E. align brief whilst ensuring listen to stakeholders' / market demand.Develop permanent and semi-permanent as well as tactical ISC tools for each of adidas' labels that respond to their target consumer profile.Closely work with SP and SS Brand Communication team on retail requirements to ensure Brand tools are retail and consumer relevant.Monitor the latest retail merchandising trend for best practices that can be adapted to adidas.Keep entrepreneurial spirit, stimulate the change and innovation through strategic analysis from both consumer/shopper insight and the implementation learnings.Lead Retail Marketing team and drive team engagement.Co-work with Visual Merchandising for joint project delivery.Lead ISC implement process and manage external ISC agencies.Coordinate between department tactics and operational objectives.Lead the Gift with Purchase (GWP) process in line with brand and commercial objectives.Manage marketing working budget (MWB) in line with channel and total yearly budgets.Additional assignments or special projects as assigned or agreed.KPI's:Traffic and conversionChannel & comp salesMarket share in wholesalerMarketing working budget management accuracyKey Relationships:Visual Merchandising TeamsStore Development TeamsExternal partners (agencies)Global Retail Concept Development teamGlobal VM & ISC Creation & Excellence teamsBrand Activation TeamChannel TeamGCA VM & ISC teamsKnowledge, Skills and Abilities:Ability to develop strategy and great implementation commitment.Excellent track record of success with ISC & VM knowledge.Strong cross-functional and junior-senior stakeholder management experience across commercial functions (e.G. marketing, sales, etc.) and support functions (finance preferred), as well as different organizational levels (Global, Market, etc
