.SummaryAs part of a data-driven organization, the Marketing Analyst will be part of a team that employs data to develop and present stories to drive Marketing and business strategies for AutoZone.This individual will work with and support the Marketing Manager to influence business decisions by developing the appropriate quantitative approaches, applying statistical measures and analyses, and presenting findings and recommendations to multiple internal groups at AutoZone, including senior leadership.The Marketing Analyst will use data manipulation and data mining capabilities to support the analysis and reporting needs of the Marketing team, cross-functional stakeholders, and leadership team members. This individual will be responsible for the analysis and interpretation of a wide variety of customer data and research as well as generating reports, monitoring the performance of the customer experience in stores and online, and making recommendations to improve departmental reporting and drive company EBIT. This individual will also assist with planning and forecasting sales, as directed by the Director of Marketing Analytics & Insights, and help provide strategic direction to Marketing through analysis of data and insights of AutoZone customer audiences to affect and improve the effectiveness of Marketing campaigns.An ideal candidate for this position is a clear communicator, critical thinker, self-motivated, capable of taking on multiple projects with increasing levels of complexity, and possessing a solid quantitative background as well as a fervent curiosity about consumer behavior.ResponsibilitiesPerform expert data analysis that leads to decisions on optimizing marketing programs such as Loyalty, Media, and Promotions, as well as understanding how customers buy product categories from AutoZone.Prepare and present actionable insights to leadership and business teams, address critical questions, and drive channel sales, customer retention, and acquisition strategies.Generate actionable insights from data and effectively communicate recommendations to drive sales, customer engagement, and EBIT.Propose KPI metrics to track and understand retail, Loyalty, and CRM business trends.Create and automate weekly, period, and quarterly reporting to understand the performances of different KPI metrics across different marketing channels.Assist in identifying statistical approaches and building models and reports to support business decisions.Serve as subject matter expert for advanced test design and evaluation – including power sampling techniques, determining statistical significance (chi-square, t-test, ANOVA, correlation, etc.), and providing recommendations for improving existing analytics processes and deliverables.Define, measure, and report on key business performance metrics for current and new initiatives