Description
Hey there! Are you a marketing and communications guru looking for an exciting opportunity to showcase your skills? Look no further, because Colegio Peterson is currently seeking a Marketing and Communications Coordinator to join our dynamic team.
**Requirements**:
- Expert English proficiency
- Bachelor's Degree
- 3-5 years of experience in marketing and communications
**Key functions for the Marketing and Communications Coordinator role**:
Marketing Strategy Development: Develop and implement comprehensive marketing strategies to attract new students and promote the school's strengths and services to both internal and external audiences.
Stakeholder Engagement: Build and maintain strong relationships with current and prospective parents, the community, feeder schools, and media outlets to enhance the school's visibility and reputation.
Team Management: Supervise and lead a team of marketing and communications professionals, including a Communications Specialist, Communications Analyst, and a Marketing Analyst, to ensure the successful execution of marketing and comms initiatives.
Content Creation and Management: Create compelling marketing materials, including brochures, posters, videos, and social media content, to effectively communicate the school's offerings and engage with the target audiences.
Event Coordination: Plan and organize various events, such as open houses, promotional events, and community outreach initiatives, to attract new students and foster positive relationships with stakeholders.
Media Relations and PR: Develop and execute PR initiatives across digital and offline channels to enhance the school's brand awareness and manage relationships with media outlets for positive coverage.
Budget Management: Manage the marketing budget effectively, allocating resources to different initiatives and ensuring that expenditures are within the allocated budget.
Market Analysis and Planning: Conduct market research and analysis to identify trends, gather insights into parent needs, and propose innovative marketing strategies to stay ahead of competitors.
Multilingual Communication: Communicate effectively in both English and Spanish, both verbally and in writing, to engage with diverse stakeholders and ensure clear and accurate communication.
Flexibility and Adaptability: Be flexible and adaptable to meet the dynamic needs of the role, including occasional evening and weekend work, and readiness to change between school locations if necessary.
These key functions outline the core responsibilities and requirements for the Marketing and Communications Coordinator position, ensuring alignment with the school's goals and objectives.
**Benefits**:
- Competitive salary
- Collaborative work environment
- Supportive staff and administration