Marketing Automation Specialist

**Categoría**:Mercadotecnia y Publicidad**:**Ciudad: Cancun**:**Sueldo**:**Key responsabilities**:- Support the distribution of customer communications through the creation, testing, execution and tracking of demand generation and operations-focused digital and direct marketing campaigns in HubSpot, Mailchimp and Salesforce.- Work with Market Managers, Content and Creative team members to build and launch lead generation and nurturing campaigns such as workflows and lead flows.- Develop meaningful database segmentation that translastes into a tailored campaign and program experience for audiences that span across specific market segments, industries, and roles.- Improve the use of CRM and marketing automation systems by studying current processes and designing improvements.- Contribute to building a scalable marketing automation engine by using naming conventions, file organization and digital campaign standards.- Monitor database hygiene, performing ongoing data cleansing to maintain the health and accuracy of our prospect and lead database.- Work with Marketing and Sales analytics to provide source reporting that informs strategic analysis and decisions.- Other duties as assigned in support of the Digital Marketing team.**key requirements**:- BA/BS or equivalent working experience.- Excellent English written and verbal communication skills.- Strong Microsoft Ofifice skills including Word, Excel and PowerPoint.- Ability to manage multiple projects at the same time in a fast-paced environment.- Technically capable with a desire to improve processes.