.Quantum delivers end-to-end data management solutions designed for the AI era. With over four decades of experience, our data platform has allowed customers to extract the maximum value from their unique, unstructured data. From high-performance ingest that powers AI applications and demanding data-intensive workloads, to massive, durable data lakes to fuel AI models, Quantum delivers the most comprehensive and cost-efficient solutions. Leading organizations in life sciences, government, media and entertainment, research, and industrial technology trust Quantum with their most valuable asset – their data. Quantum is listed on Nasdaq (QMCO). For more information visit www.Quantum.Com.The Marketing Automation Lead will be a Marketo Subject Matter Expert (SME) and will be responsible for the design, testing, execution, and reporting of marketing campaigns within the Marketo platform as well as maintaining database health and best practices.This role is to be based in our Guadalajara office and offers a hybrid working schedule, with at least 3 days per week spent in the office.In This Role You WillUse Marketo to build, deploy, and monitor critical demand generation programs, such as engagement programs, trigger, and batch campaigns, email, webinar, and live event programs. Activities include program flow builds, email creation, landing page creation, form creation, list uploads, and data management.Partner with internal stakeholders, in North America, EMEA & APAC, to execute best in class Marketo programs in support of the buyer journey, including demand generation and pipeline acceleration.Maintain data hygiene to ensure accurate segmentation and targeting.Implement marketing automation best practices, ensure proper end-to-end testing of all programs, and increase database growth through continued optimization.Deliver reporting and analysis on program performance, conversion, attribution, and effectiveness.Ensure all program assets and data management programs adhere to the General Data Protection Regulation (GDPR), CCPA, CASL, and email laws such as CAN-SPAM.Role RequirementsMinimum 3-4 years' experience within the Marketo platform with proven technical proficiency.Marketo Certified Expert preferred.Must know how to implement dynamic programs, including template coding, analysis, legislation, authentication and sender reputation systems, deliverability, and general industry trends and metrics.Intermediate knowledge of HTML, CSS, and JavaScript - specifically building emails and landing pages that are responsive, as necessary to ensure proper rendering in all major email clients and browsers, as well as on all device types.Functional knowledge of digital marketing ecosystems, content marketing, paid and owned media, as it relates to marketing automation.Functional knowledge of third-party tools that integrate with Marketo, such as Salesforce, chatbots, ad programs, and ABM programs.Self-starter who is highly accountable and communicative