.About KlarLet's start with the basics! Klar is a Mexican fintech startup whose mission is to democratize and revolutionize the way in which financial services have been delivered so far in Mexico, especially since half of the population doesn't have a bank account. We offer a rich set of products across our debit and credit offers and the future is bright for Klar! We have an exciting and ambitious roadmap to bring more features to our products so that we can better serve our users. We have served more than 2 million users since our launch in 2019!We are also proud to have been certified in 2023 as a "Great Place to Work" in Mexico - we've worked hard to make that happen and will continue to make bigger strides in the future! Sound like a place you'd like to be?Our peopleIf you join us at Klar, you'll be welcomed to a team which is rich in many talents and we are very proud! With our head office in Mexico City, and remote tech hubs in Berlin and Argentina, we are always learning something new about another culture or language. With so many people from different backgrounds and walks of life (young professionals, parents, LGBTQ+, neurodivergence), you'll definitely find your people here!Our values- Ownership - We own our successes & our failures as a team.- Excellence - We do everything to the best of our ability & always seek to achieve a new level of excellence in our work.- Inclusion - We believe we are stronger together and actively work to promote a safe, diverse, inclusive, and respectful culture.- Customer Obsession - We understand the value Klar can bring to its customers & it's always at the forefront of our decisions.- Klarity - We communicate clearly & with authenticity. It's in our name & it's what we do.TasksThis is a full-time position based in our Mexico City office with a hybrid model, therefore we are looking forward to seeing you in our office 2-3 times per week.- Media LeadershipDrive Klar's presence across both traditional and digital media, with a strong focus on TV, out-of-home (OOH), radio, and social media. Develop integrated campaigns that ensure Klar's media strategy aligns with brand goals, effectively engages target audiences, and reaches customers across multiple platforms.- Data-Driven Decision-MakingUse insights and analytics to guide brand strategy, continually assessing brand performance, identifying improvement opportunities, and optimizing Klar's impact. Key performance metrics will include brand awareness growth, campaign ROI, digital engagement, and customer acquisition.- Creative VisionCollaborate with the creative team to develop standout campaigns that reinforce Klar's identity and set us apart in a competitive marketplace. Execute Klar's brand strategy, establishing Klar as a leading brand in fintech and ensuring consistency across all consumer touchpoints