.As a Communications specialist you will develop a comprehensive communications strategy that increases brand visibility, improves public perception and generates greater customer engagement through coordinated digital, ATL and public relations campaigns.**Main Responsibilities**- You will integrate communication channels ensuring that digital, ATL and PR campaigns are aligned and mutually promoting, implement creative ideas to engage audiences and use analytics tools to measure performance and adjust strategies in real time to develop with media, influencers and important partners.- You will be the strategy and implementation of ATL media plans through media planning and buying, advertising campaigns for television, radio, press and audiovisual content.- You will be the strategy and implementation of PR plans through media management, event organization, press conferences, crisis management and internal communications.**Qualifications**- 3+ years of experience designing 360 communication strategies for brands.- 3+ years with analytics tools (Google Analytics, HubSpot) and graphic design software (Adobe Creative Suite) and content management platforms (CMS)- 3+ years of experience managing agencies and media..- Be comfortable conducting business conversations in English.- Benefits included will be discussed with you by your recruiter during the hiring process, such as medical benefits, life insurance and more.You will report to the Marketing team in PanamaWe support hybrid work, and you will work 40% of your time each month in our Panama office. #LI-Hybrid**About us**:**PPG: WE PROTECT AND BEAUTIFY THE WORLD****The PPG Way**Every day at PPG:**We partner with customers to create mutual value.****We are "One PPG" to the world.****We trust our people every day, in every way.****We make it happen.****We run it like we manage it.****We do better today than yesterday - everyday.**Benefits will be discussed with you by your recruiter during the hiring process.PPG pay ranges and benefits can vary by location which allows us to compensate employees competitively in different geographic markets. PPG considers several factors in making compensation decisions including, but not limited to, skill sets, experience and training, qualifications and education, licensure and certifications, and other organizational needs. Other incentives may apply.Our employee benefits programs are designed to support the health and well-being of our employees. Any insurance coverages and benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.**About us**:PPG: WE PROTECT AND BEAUTIFY THE WORLDThe PPG WayEvery single day at PPG:We partner with customers to create mutual value.We are "One PPG" to the world.We trust our people every day, in every way.We make it happen.We run it like we own it.We do better today than yesterday - everyday