**Marketing Coordinator for Parikh Financial -**
Parikh Financial offers a wide range of financial services aimed at helping businesses streamline their finance operations. Our team of expert data engineers, financial analysts, bookkeepers, controllers, and CFOs build valuable operational processes to free up time so our clients can focus on core business activities.
Our comprehensive financial planning and investor relations services are designed to provide expert guidance and tailored strategies to meet individual financial goals.
We harness data-driven insights to assist businesses in making informed financial decisions and accurate forecasts. Our dedication to maintaining up-to-date financial records and transactions ensures the precise and efficient management of cash flow for our clients.
**Overview**:
**Responsibilities**:
Marketing Strategy and Planning:
- Develop and execute comprehensive marketing strategies to meet organizational objectives.
- Collaborate with cross-functional teams to align marketing efforts with overall business goals.
- Conduct market research and competitor analysis to identify opportunities and challenges.
Website Development and Monitoring:
- Oversee the design, development, and maintenance of the company website.
- Ensure the website reflects the brand identity and provides an optimal user experience.
- Monitor website performance, analyze traffic, and implement improvements as needed.
SEO Optimization:
- Lead SEO initiatives to enhance the company's online visibility and search engine rankings.
- Conduct keyword research, analyze website SEO factors, and implement on-page and off-page optimization strategies.
- Stay updated on industry trends and search engine algorithm changes.
Social Media Management:
- Develop and implement a social media strategy to build brand presence and engage with the target audience.
- Manage and create content for various social media platforms, ensuring consistency with brand messaging.
- Monitor social media metrics, analyze performance, and adjust strategies accordingly.
Content Generation:
- Oversee the creation of compelling and relevant content for various marketing channels.
- Collaborate with internal teams and external partners to develop content that resonates with the target audience.
- Ensure content aligns with SEO strategies and contributes to overall marketing goals.
Qualifications:
- Bachelor's degree in marketing, Business, or a related field preferred. Proven experience as a Marketing Manager with a focus on website management, SEO, social media, and content generation.
- Strong analytical skills with the ability to interpret data and trends.
- Excellent written and verbal communication skills.
- Proficiency in using marketing tools and platforms.
- Proficiency in Squarespace and WordPress preferred.
- Creative thinker with the ability to develop innovative marketing strategies.
**Benefits**:
- 100% remote work
- USD salary
- Growth opportunities
- Flexible schedule
- PTO policy (28 available days per year)
- Sick days - Maternity/paternity leave