Job Title: Marketing Coordinator
Classification: Contractor, Prestador de Servicios
Location: Remote
Department: Marketing
Supervisor: Marketing Director
The Company:
Rockpoint Legal Funding is one of the largest and most reputable legal funding companies on the West Coast, offering a helping hand to plaintiffs and their families while their attorneys fight for a fair settlement. With the ultimate goal of helping people ease the stress of these legal matters, Rockpoint provides a suite of services to personal injury attorneys, including pre-and post-settlement funding, non-recourse cost advances, and medical lien purchases. Founded in 2015, Rockpoint has realized consistent quarter-over-quarter growth and is well capitalized to continue its historical track record of growth and excellent customer service.
Position Description:
Rockpoint is looking for a Marketing Coordinator to deliver outstanding website/SEO support, manage content, oversee email marketing campaigns, create spectacular virtual and onsite event experiences, manage expense reports, oversee company reviews, manage swag, and social media; the all-around marketing experience. Reporting to the head of marketing, this role will be meaningful in ensuring that our marketing strategies are of the highest quality and value to our customers and prospects to help fuel the top of the sales funnel. The ideal person for this position will have experience owning all program aspects and be regarded as an expert by key partners. This individual will work to deliver continued improvements within the channel and drive ongoing critical initiatives to improve performance.
If you are goal-oriented, diligent, and want to be involved in this ever-evolving channel, this may be your ideal match!
Responsibilities:
Website / SEO SupportWrite and edit website pages & blog postsCreate internal links between website pagesUpload website content through WordPressHelp with other SEO tasks as neededContentCreate and update content for ads, banners, brochures, flyers, presentations, and other promotional materialsUse Canva to design banners, business cards, one-pagers, presentations, and other materialsOversee freelance designer's work as neededCreate medical providers one-pagersUpdate the medical providers list every quarterEmail MarketingSend emails through Hubspot when neededOversee the email marketing strategy when neededEventsWork with associations to keep business partnerships, sponsorship agreements and subscriptions up to dateKeep track of industry-related events and determine if we want to attend, sponsor or exhibit at the eventWork on the event logisticsOrganize and promote Rockpoint webinarsExpense ReportKeep track of all marketing-related expenses, update the monthly report and gather invoicesReviewsAnswer Birdeye, Google, Facebook and Yelp reviewsUpload relevant testimonials to the websiteSocial MediaCreate monthly content calendar and social media presentationSchedule all Facebook, Instagram and LinkedIn postsCreate Instagram stories whenever we get relevant contentSwagKeep track of swag needs and look for suppliersCustomize, order and keep track of swag deliveriesQualifications:
Bachelor's degree or relevant career experience with 5 years experience in strategy and execution; experience within the legal industry strongly preferredExpertise in writing and editing website pages & blog posts, creating internal links between website pages, uploading website content through WordPress.Deep understanding of SEO strategies and SOPsDemonstrated experience in content writing is requiredPrior experience managing email marketing campaignsExperience managing in-person/live events preferredManaging departmental expense reportsPrior experience managing and answering company reviews via Google, Facebook, Yelp, and BirdeyeProficiency in social media managementPrior experience managing orders and sourcing vendors to ensure the best prices for quality productsExperience with Hubspot and Zoom preferredFamiliarity with video and audio editing platforms and equipment a plusData-driven decision-making and results orientationStrategic problem solver, with a creative mindset and a problem-solving mentalityGet-it-done mentality, comfortable with ambiguity, and ability to figure out solutions with little directionExcellent interpersonal skillsStandout colleague, well organized, hands-on demeanor, passion for driving resultsProficiency in Microsoft Office Suite (Excel, Outlook, PowerPoint, and Word)Strong verbal and written communication skills, including a command of proofreadingExceptional English communication (C1, C2, C3 preferred)Rockpoint's Core Values: Be EfficientBe Collaborative & Communicate ConstantlyBe AccountableBe Ethical, AlwaysCareHave Fun!Continued Opportunities: Opportunities for career growth are bountiful. We encourage associates to learn and grow.
Compensation: $800.00 - $1,000.00 USD / Pay Period DOE (paid on a regular bi-weekly salary)
Benefits: Paid Time OffPaid Holidays
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