A marketing agency specializing in emerging markets and high-growth companies that help build purposeful brands that positively influence how people engage with each other is looking for a creative and detail-oriented Marketing Coordinator to join their team. As the Marketing Coordinator, you'll play a key role in supporting marketing campaigns, managing social media, coordinating events, and collaborating with creative teams to promote our brand. This is an exciting opportunity to join a team of leading minds in entertainment, fashion, CPG, media, and cannabis. If you're a creative thinker with strong organizational skills and a love for wellness products, we'd love to hear from you! This is an incredible remote opportunity to work for a US-based company.
\n What You'll DoCampaign Development & ManagementAssist in developing and managing digital marketing campaigns from conceptualization to execution, ensuring they align with brand voice and business objectives. Coordinate with internal and external teams to ensure campaign assets are delivered on time and to standard. Website ManagementCoordinate / project manage the development of the new website, ensuring that the development team meets deadlines and has everything needed to complete on time. Help maintain and update website content (across their own sites and on retail sites like DoorDash.com), ensuring products are accurately represented with the most up-to-date information. Collaborate with the web development team to implement and test digital assets, ensuring a seamless user experience across platforms. Calendar & Promotion CoordinationAssist in building and maintaining the digital marketing promotional and campaign calendar, ensuring all promotions and campaigns are executed accurately and on schedule. Set up end-to-end promotions using internal tools, ensuring they are correctly implemented and published on the site. Cross-Functional Collaboration Work closely with cross-functional teams to design, develop, and execute comprehensive campaigns spanning email, digital, retail, paid media, and social media channels. Manage the launch of campaigns and promotions, ensuring all elements are live and functioning as planned, with troubleshooting support as needed. Event CoordinationHelp organize and coordinate marketing events, trade shows, and webinars, including logistics, promotional materials, and attendee engagement. Reach out to podcasts and trade shows for speaking opportunities. Social Media ManagementSet up and manage social media accounts for Harmony Beverage and brands in the portfolio as needed.Support the management of social media accounts, including uploading posts, scheduling content, and responding to social comments and direct messages in a timely and brand-appropriate manner. Ensure brand imagery, language, and tone are consistent and maintained across all social media platforms. Respond to all comments and social inquiries promptly, maintaining a professional and on-brand tone to foster community engagement and customer satisfaction. Monitor social media trends and insights to keep social presence relevant and engaging. Performance Analysis & Optimization Conduct regular analysis and reporting on campaign performance using tools like Google Analytics and Shopify Analytics to inform digital marketing strategies and optimize advertising efforts. Monitor key performance indicators (KPIs) and generate actionable insights to improve ROI and engagement rates. Content Consistency & Messaging Ensure consistent messaging across all digital channels, including email marketing, affiliate programs, social media, and paid advertising. Contribute to the creation of engaging and on-brand digital assets, employing storytelling to craft an engaging narrative for each brand's audience. Creative Asset Development Create or collaborate with designers and content creators to produce eye-catching digital assets for use across platforms. Support the ideation process for innovative campaign concepts that drive traffic and conversions while aligning with each brand's brand identity. What You NeedBachelor's degree in Marketing, Communications, Business, or a related field. 2-5 years of experience in digital marketing, preferably within the e-commerce or CPG industry. Proficiency in digital marketing tools and analytics platforms (e.g., Google Analytics, social media management tools, Google Analytics, Klaviyo, Shopify). Experience with content management systems (CMS) and graphic design software is a plus. Strong understanding of social media platforms and best practices for paid advertising campaigns. Excellent written and verbal communication skills, with the ability to craft compelling and on-brand messaging. Highly organized, detail-oriented, and able to manage multiple projects simultaneously. Ability to work collaboratively in a fast-paced, cross-functional environment. Passion for beverage and plant-based wellness industries and a willingness to stay updated on industry trends and regulations. Openness to working with hemp and cannabis beverages. Creative thinker with a proactive approach to problem-solving. Salary & PerksCompetitive SalaryThis is a full-time, long-term position. The position is immediately available and requires entering into an independent contractor agreement with TLNT. Work from home. Monday through Friday, 8 am to 5 pm (+/- 1 hour accepted) - PST. Additional perks.
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