.Blue Point Fasteners is a dynamic organization developing, manufacturing and marketing Construction Fasteners, Tools, Acoustic Hanging Systems and Specialty equipment. A leader of innovation providing creative and dependable solutions to the North and South American construction market.Our vision statement: Become a premier world class innovative construction fastener and hanging solution company.Our mission statement: To innovate and provide leading technologically advanced products utilizing our team of experts to meet the ever-changing needs of our customers improving their competitive abilities.Position Description:As we continue to expand our market share, we are seeking a dynamic and creative Marketing Coordinator to join our team and elevate our brand to newer heights. As the Marketing Coordinator, you will play a pivotal role in enhancing our brand image, reaching new contractors, collaborating with channel partners and driving business growth. You will have the opportunity to showcase your creativity, strategic thinking and leadership skills in multiple aspects of marketing, content creation, and social media development.Our Marketing Coordinator will:Create visually appealing and effective graphic designs for various projects and events to implement new campaigns and programs (e.G. email campaigns, webinars, events, internal content) working across all dealer and prospect contractor facing communications.Use Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.) proficiently to create designs that align with each BP Fasteners leadership team requirements.Monitor, manage, and optimize campaigns and campaign assets to improve ROI, using analytics suite to report on the effectiveness of our marketing campaigns.Liaise with U.S. Mexico and Canadian functional teams for marketing initiatives.Coordinate French, Spanish translation process to digital and print formats.Maintain quality control throughout the production process to ensure the final proof meet company standards and dealer expectations.Execute and curate content and manage marketing strategies across platforms (Meta, TikTok, Google Ads, Microsoft Ads, etc.).Analyze social media performance metrics and build reports on key insights and recommendations for optimization.Create engaging graphics, infographics, and visual content that align with BP Fasteners social media strategies and campaigns.Monitor social media channels for engagement, comments and messages, and respond promptly to inquiries or comments.Stay updated on email marketing and online best practices, trends, and regulations to ensure compliance and maximize campaign effectiveness.Integrating campaign activity with our CRM to improve quality of information for our sales team.Coordinate with sales and management to develop targeted email lists and segmentation strategies.Implement A/B testing for ad creatives to optimize performance and enhance engagement