.Aptiv focuses on addressing the future needs of the auto industry through improved safety, electrification, and new mobility solutions.
We are now uniquely positioned as the leading global technology company serving both the traditional automotive and new mobility markets.We are looking for a Marketing Data Analyst to join our Digital Technology and Analytics team to help us understand our data, quantify our efforts and provide insights to drive business decisions.
As a data analyst this role is extremely high visibility where you will work closely with the CMO and VPs of marketing across the different business units to evaluate and optimize our account based marketing efforts which is a critical strategic initiative for Aptiv.
**Your Role**At Aptiv, we are dedicated to developing innovative solutions that make transportation safer, greener, and more connected.
Your day to day will consist of the following:- Work within a cross-functional team to bring to life a next-generation marketing data platform- Support our ambitious plans to increase the use of signals and behavioral data to build dynamic audiences and data to deliver elevated customer experiences- Work closely with account based marketing, marketing automation, and content teams to ensure that they have the data/audiences they need for successful engagement of customers, and ongoing marketing optimization through insights.- Develop post-campaign analysis on digital marketing efforts to help quantify the impact of marketing campaigns and other major initiatives- Analyze data to identify trends and patterns, and deliver insightful findings that inform strategy and provide recommendations to improve processes- Design and build dashboards, reports, and presentations to communicate key insights in a meaningful way to technical and non-technical stakeholders