.Job DescriptionKey Responsibilities- ** Data Strategy and Management**:- Develop and execute a comprehensive data strategy for the marketing department, ensuring data accuracy, consistency, and accessibility.- Manage and optimize data collection processes and pipelines to support advanced data analysis and reporting needs.- ** Analytics and Insight Generation**:- Lead analysis on large data sets to uncover actionable insights, trends, and opportunities that inform marketing strategies.- Perform customer segmentation, lifetime value analysis, and cohort analysis to enhance targeting and personalization efforts.- ** Performance Measurement and Optimization**:- Design and maintain marketing dashboards and performance reports that provide visibility into the effectiveness of marketing campaigns across various channels.- Work closely with campaign managers to refine marketing efforts based on data-driven insights and to maximize ROI.- ** Team Leadership and Development**:- Build, manage, and mentor a team of analysts and data scientists, fostering a culture of analytical excellence and continuous improvement.- Provide training and support to marketing team members in using data and analytics tools effectively.- ** Cross-Functional Collaboration**:- Collaborate with cross-functional teams, including sales, product, and IT, to align marketing data strategies with company-wide initiatives.- Communicate complex analytical concepts and findings to non-technical stakeholders to drive data-informed decisions.- ** Innovation and Technology**:- Keep abreast of industry trends, technologies, and advancements in marketing analytics to ensure the company remains at the forefront of data capabilities.- Evaluate and recommend marketing technology investments to enhance data and analytical competencies.
**Qualifications**- 4 - 5 years of experience in a marketing analytics role, with a proven track record of delivering insights that drive business outcomes.- Expertise in analytical and data visualization tools (e.G., Google Analytics, Adobe Analytics, SQL, Tableau, Looker).- Experience with statistical modeling, machine learning, and predictive analytics.- Strong leadership skills with experience in building and managing high-performing teams.- Exceptional problem-solving abilities and attention to detail.- Excellent communication and interpersonal skills, with the ability to influence and engage directly with all levels of the organization.
**Where We Work**Zendesk is not your average tech company.
We have all the stuff you'd expect - competitive pay, benefits, appealing offices, snacks, and more.
We also have a culture deeply dedicated to enabling conversations and providing appreciative support.
We help our staff keep work-life balance, from flexible hours to remote work, to the most dynamic parental leave plans on the market