The Marketing Director will develop, manage, and execute the strategic direction of the brand. Ensure structured alignment to the brand's global marketing standards, objectives, strategies and philosophies. Responsible to create, plan, manage, and execute all marketing events and programs articulated in the local annual marketing planwithin clearly specified budgets. Integrate key brand platforms into key sales initiatives to leverage andbuild brand awareness for Monster Energy through diligent trade marketing and integrated digital leverageplatforms.**Essential Job Functions**:- Work with distributors and headquarters to develop costeffective promotional platforms to drive trade wide executional scale, product trial, brandawareness, and sales volumes.- Negotiate, execute events and sponsorships at all levels based onrelevance to key marketing platforms and marketing budget versus clear Return on Investment (ROI)analysis- Drive PR and digital leverage platforms to ensureall event or athlete spend are maximized through touching our core target consumers to recruit newdrinkers and maintain brand adorers- Grow social media fans in Facebook, Instagram, and Twitter through differentactivities or promotions in consultation with our global digital experts- Ensure all branding, logo use is acceptable at events and activations and is approved bymarketing leadership according to branding guidelines- Manage sampling program including direct management of MAT team leaders inrelevant territories. Carry out large scale, event based product sampling operations- Accountable for marketing budget based on annual plan set in conjunction withleadership- Activate & leverage global, national & regional events & properties that fit within established local market business plan-Leverage local media merchandising opportunities- Entrench yourself & MEC Brands in the local sport & culture scenes relevant to key targeted consumers & brands/SKU's. Develop & maintain relationships with opinion leaders in your market for the key image building scenes in sport & culture. With local network of opinion leaders, develop new ideas that bring the brand to life through local image building scenes.Develop close and collaborative internal relationships with key Stakeholders locally and at HQ.Ensure relationships remain professional to ensure rational decision making based on clear ROI.**Essential Job Requirements**:- Bachelor's Degree in the field of Business, Marketing or related field of study. Master degree is desired- 10 or more years of experience in a marketing management role- 10 or more years of experience in Fast-Moving Consumer Goods (FMCG) industry, agency or brand- Advanced Microsoft Office skills- Fluent in English