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Newell Brands is a leading $8.3B consumer products company with a portfolio of iconic brands such as Graco, Coleman, Oster, Rubbermaid, and Sharpie, and 25,000 talented employees around the world.
Our high-performance culture, unparalleled curiosity about the world around us, and talented people fuel our success.
Our culture is enabled through our core values which guide all we do and how we win as One Newell: Integrity, Teamwork, Passion for Winning, Ownership & Leadership.
Job Title: Director of MarketingThe Director of Marketing will direct and coordinate marketing strategies and activities for assigned brands and products and will be responsible for initiating and executing spending, pricing, product packaging, media promotion, and copy strategies.
The Director of Marketing will lead a team that markets brands to a local, regional, or global community using both well-established and innovative techniques.
Key Responsibilities:Brand Strategy:Accountable for recommending the brand(s)' or product grouping(s)' long-term vision, strategies, and 3-5 year financial targets.
Clearly communicates direction across business segments.Accountable for brand positioning, and setting the bulls-eye consumer target consistent with consumer insights.Recommends the role of sub-brand(s) and endorsed brand(s) relative to the master brand(s) and any regional and/or channel adaptations.Works collaboratively with design community to recommend a global brand(s) style guide, ensuring consistency with brand positioning.Approves product packaging designs to be consistent with product communications hierarchy and brand(s) style guide.Innovation and Product Portfolio Management:Works collaboratively to lead development of and recommend a brand's innovation strategy, including sustaining and breakthrough innovation, new categories, and new market spaces.Agrees to the business case for new products, including estimating sales and gathering financial information.Identifies category trends and future sources of growth through technology, platform identification, product category expansion, and/or geographic expansion.Consumer and Market Insights:Works collaboratively with consumer insights to recommend a research budget based upon prioritized brand and research needs.Agrees to marketing metrics and key brand measures to track.Integrated Marketing Planning:Accountable for delivering marketing objectives, strategies, and a bulls-eye target for the upcoming year.Ensures that creative briefs are clear and consistent with brand strategy.Organization Role and Structure and Talent Management:Recommends the hierarchy and structure of the brand management team.Sets clear objectives and prioritizes initiatives for the team.Qualifications & Experience Required:Bachelor's degree in Marketing, Business Administration or related fields.7+ years experience as Marketing Director within the Consumer Products Market.Advanced Financial knowledge managing P&L variables and ROI analysis.Strong leadership skills and the ability to build high-performance teams.Excellent interpersonal and communication skills (written and oral English).Newell Brands (NASDAQ: NWL) is a leading global consumer goods company focused on delighting consumers by lighting up everyday moments.
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