.Marketing Head of Tequila PortfolioLocation: Mexico City, MexicoTime Type: Full timePosted on: 21 Days AgoEnd Date: October 28, 2024 (10 days left to apply)Job Description:Head of Don JulioDiageo is the world's leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Don Julio, Smirnoff, Baileys, Captain Morgan, Tanqueray, and Guinness. With over 200 brands in 180 countries and a global network of entrepreneurial individuals, our teams blend a diverse range of experience, knowledge, and skills. We connect customers and consumers to our iconic products and create innovative experiences that bring people together to celebrate life.As the #1 brand in equity, Don Julio is the most loved Tequila in Mexico with a huge heritage and relevance in the local marketing and in consumers' hearts. It's a brand where we want to win with consumers, customers, partners, and all other key team members that make this the biggest power brand in Mexico. In this journey, we will be consolidating the brand as the undisputed leader in the category, achieving greater scale behind a strong positioning, communication platforms, and confirmed growth drivers.Whilst the role is a Marketing role that requires marketing flair and commercial competence, given the priority that DJ has for the business both locally and globally, we are seeking a big business leader who will handle and lead the brand through strong commercial skills and understanding, as well as leading global, regional, and local business conversations with key multi-functional team members, integrating all parts of the business behind the brand's strategy and outstanding execution of all plans, including innovation that is key in accelerating recruitment, Premiumization, and overall brand's performance.Capabilities:Win through execution: You have a deep motivation and a big aim to make things happen. Your bias for action moves teams and organizations forward, and have clear evidence of how you have brought bold strategies to life.Invest in talent: You are passionate and have experience crafting teams, developing and mentoring people, and improving to build successful environments.Shape the future: You are a self-starter at heart. You create your own path forward, feel comfortable taking risks and not having all variables in place to make decisions, and you like experimenting and testing before scaling at speed.Inspire through purpose: You have confirmed capabilities to influence and inspire the organization and partners at different levels to move forward and get to a common ambition.Top 3-5 Accountabilities:Beat Annual Operating Plan (Turnover & Profit)Beat the competition (in terms of Value Share and Brand Strength Score - Equity)Drive accelerated and sustainable value, recruitment, and constant penetration.Lead the business in developing brand's annual strategies & plans leading and encouraging multifunctional teams