.**Job title**: Marketing Lead** MPS** & Rare Diseases Portfolio**- _ Location: Mexico City, Mexico_- _ Job type: Full time_- About the job_**Our Team**:Maximize the value of the brands under its charge with extensive experience in public and private markets in high specialty/general medicines portfolio. Design brand growth strategies that capitalize on improvement of patient outcomes and business opportunities in the different public health and private market institutions, achieving business results, through comprehensive leadership and cost-effective line management, ensuring the implementation of the strategy generating customer value and adhering to company policies and working functional Cross with support areasThe Marketing Lead holds a pivotal position in orchestrating a dynamic, collaborative, innovative and cohesive cross-functional brand strategy across multiple countries within the assigned/prioritized geography to establish a strong market presence and driving growth.This role demands a broad perspective, deep understanding of diverse healthcare systems, and the agility to adapt strategies to suit various market needs and regulatory conditions and influencing with inspirational leadership.**Main responsibilities**:- ** Strategic Brand Management**: Leading the brand plan strategy with glocal & transversal approach focusing specifically on meeting the needs of healthcare ecosystem professionals and patients, adapting to the competitive and environmental landscape, and leveraging segmentation and targeted communication to achieve strategic brand objectives, ensuring the brand's value proposition is clearly communicated and understood. Define the most appropriate communication strategy with each target specialty, defining and managing the A&P budget, coordinating with the commercial team and Customer Engagement Manager the implementation of marketing strategies, ensuring in coordination with the access area the inclusion of new therapeutic indications or products assigned to the basic panels of public and private institutions, coordinating with the demand planning area the sufficient and timely supply of the products.- ** GtM Strategy**: Responsible for identifying the best GtM Mix (Field Orchestrator - GtM1, Peer to Peer- GtM2 and Pure Play-GtM3) working at cross functional level to guarantee brand performance.- ** Segmentation and Targeting**: Lead the segmentation of the market and identification of key targets, deploying tailored strategies and messages to engage each segment effectively, with a focus on maximizing impact and brand loyalty.- ** Correct positioning of the brands**: guarantee multichannel content, messages, materials, tools, events, etc. aligned to the cross-functional brand strategy to provide guidance and definition to achieve results