The Amazon Flex team is looking for a Marketing Manager to own the acquisition and activation of Delivery Partners in Mexico. This individual would be in charge of devising and executing the offline and online performance marketing strategy to acquire new delivery partners for the Amazon Flex program across different regions and vehicle types in Mexico. This role will work closely with marketing teams and agencies to create consistent experiences for audience cohorts and drive innovation in developing new marketing channels and initiatives to grow the program.Key job responsibilitiesPartner with Capacity & Planning team to set new Delivery Partner recruitment targetsOwn the holistic implementation plan across SEM, Paid Job Boards, Social, SEO, and Programmatic Digital ProductOwn the holistic implementation plan across different channels (OOH, radio, guerrilla)Develop and execute strategic initiatives for improving onboarding experience and activation rateDevelop and initiate audience segment analysis, targeting channel plans, and ongoing management and reporting across key regions and vehicle typesOversee the execution of individual channel plans and ongoing tracking, working with the teams and agencies on daily optimizations to deliver lead targets by regionMonitor channel analytics such as visitation data, leads, conversion rate, Cost Per Lead, and new accounts createdCreate the experimentation roadmap and provide recommendations that will increase acquisition and ROIDevelop the acquisition multi-touch attribution framework, identify partners, and manage the rollout planCollaborate with functional experts; Marketing, Finance, Program Managers, Capacity & Planning and possess strong analytical skills in order to identify growth areas and enhance business performanceMinimum Requirements4+ years of professional non-internship marketing experienceExperience with Excel or Tableau (data manipulation, macros, charts, and pivot tables)Experience using Microsoft Excel to manipulate and analyze dataAdvanced English proficiency (B2+)Completed Bachelor's degreePreferred QualificationsExperience using customer research, hard data, and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programsExperience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generationExperience building, executing, and scaling cross-functional programs or marketing campaigns from concept to completionExperience using data and metrics to drive improvements#J-18808-Ljbffr