BA/BS in Marketing or Business
- 5+ years of experience in digital marketing (integrated campaign management, customer acquisition and retention, promotions, marketing, product marketing and/or channel marketing).
- Strong analytical and quantitative skills.
- Experience in collaborating with global product and marketing teams.
- Strong project management skills, managing internal and external stakeholders, and multiple campaigns at once.
- Strong leadership and communication skills to drive recommendations, articulate trade-offs, and communicate plans to senior executives.
- Ability to juggle a range of projects across Amazon teams, balancing quality and speed.
- High attention to detail, across both business and technical domains.
- Fluency within English and Spanish (Portuguese desirable)
Job summary
Imagine being a part of an agile team where your ideas reach millions of consumers worldwide.
Picture working on cutting-edge consumer-facing products, where every single team member is a critical voice in the decision-making process.
Envision being able to leverage the resources of a Fortune-500 company within the atmosphere of a start-up.
Welcome to Amazon Music, where ideas are born and come to life as Amazon Music Unlimited, Amazon Music Prime, Free Tier and more.
Everyone on our team has a meaningful impact on product features, new directions in streaming, and customer engagement.
We are looking for a driven, analytical, results-oriented and creative Marketing Manager to join our Owned & Operated Channel Marketing team in LATAM.
As a Marketing Manager, you will develop and drive marketing strategy for key Amazon Music services in LATAM, supporting campaigns across owned and operated channels to drive growth and engagement goals.
You will working cross-functionally and internationally across marketing, growth and product teams.
**LOCATIONS**: This role may sit in Mexico City or Sao Paulo, Brazil.
Key job responsibilities
- Own the strategy, planning, and execution of marketing campaigns to drive acquisition, engagement and retention for Amazon Music campaigns in LATAM.
- Plan, coordinate, measure and scale campaigns within Amazon's marketing channels, focusing on improving customer acquisition, engagement and retention.
- Work with global teams to create our strategy for those channels, identifying and driving opportunities unique to LATAM.
- Flawlessly execute tests across marketing channels, using A/B or multi-armed bandit testing to optimize creative and campaign targeting.
Establish ongoing test and learn approach to new and existing campaigns.
- Develop segmentation strategy, leveraging internal tools to identify and target high propensity customer cohorts; identify and leverage new or emerging patterns in customer behaviour to inform strategy and engage new segments.
- Oversee concept and creative development of campaign materials to create compelling and effective marketing assets.
- Drive business case development, forecasting and ROI targets for new opportunities.
- Own campaign performance, reporting on trends to global leadership and stakeholders, deep diving as needed to develop action plans.
A day in the life
- Fluency within English and Portuguese
- Ability to think strategically and creatively using sound business judgment.