**Marketing Manager 's mission is to drive sales and marketing development of the business line.**- Develop the promotional brand and communication strategy,- Direct the price positioning of the product range for the mexican market- Lead the marketing team to manage the product segments and drive a high level of competencethrough the organization for both technical knowledge and marketplace knowledge- Act as a key liaison between the North American Customer Center and the Product Company.**Duties and responsibilities**:- Develop and follow up annual marketing plan in conjunction with sales to achieve company business objective.- Identify new segment and market opportunities to cultivate customers for rapid organic growth. - Be responsible for the operation management of the marketing team, by providing strong leadership, strategy setting, and budget planning, monitoring, controlling, and reporting.- Be responsible for improvement of work quality & team efficiency, process optimization, and asset management if applicable.- Master market requirements for current and future products by conducting market research supported by on-going visits to buying customers and potential customers.- Oversee or lead new product launch, marketing activities, campaigns, headquarter event, road shows, customer training seminars etc.- Manage the technical competence development of salespersons.- Manage sales support activities, like customer visits, technical support, project coordination / project management and other related activities.- Be responsible for people management and development within marketing team, including organization planning, hiring decisions, training and coaching, performance management.- Be the main Interface with divisional product company regarding topics of new product, quality, technology, new customer requirements.- Be responsible for local communications and branding strategy adhering to brand guidelines and global strategy.- Possess very good presentations skills to promote product and brand within the organization and with customers.- NOM Certification, doing all process to get certifications for all electric tools Desoutter & CP**Skills / Knowledge / Experience**- Bachelor degree or above- Major in marketing is preferred- At least 10 years marketing relevant experiences- Good verbal and written Engilish skills- Creative & Initiative- Excellent software skills: PPT, Excel,- Good team work sprit and stong commincation skill is required**Desoutter Industrial Tools**Founded in 1914 and headquartered in France, Desoutter Industrial Tools is a global leader in electric and pneumatic assembly tools serving a wide range of assembly and manufacturing operations, including Aerospace, Automotive, Light and Heavy Vehicles, Off-Road, General Industry.With over 1,200 employees worldwide, we have opportunities across many functions, designed to develop your skills in a wide range of roles and enhance your career.