.A Marketing Manager supports the Director of Marketing (DOM) in all Marketing Planning & Execution strategies for the hotel.
Assists in the development, management, execution and measurement of all aspects of the marketing/branding strategies under the leadership of the Director of Marketing; including but not limited to Marketing Budgets, Social Media, Websites, Digital & Print Advertising, Collateral, Video/Photography Assets, etc.
that maximizes exposure in order to achieve budget, increase revenue, and market share targets.The position may also act as a liaison between the hotel and regional marketing support, outside agencies and contracted vendors/service providers.
Requires extensive and regular interaction with hotel's Director of Marketing & eCommerce.
**Keys to Success**:1.
Builds a close alignment with on-property, regional, and brand marketing teams.2.
Successfully executes the tactical elements of the annual marketing plan.3.
Strong project management skills, with the ability to prioritize multiple projects at once.4.
Has a passion for learning and staying on the cutting edge of new digital strategies, trends and technologies.5.
Highly adaptable to seasonality and conflicting priorities.
**What will I be doing?
****ESSENTIAL FUNCTIONS**:**Marketing Planning & Strategy**- Branding & Positioning: Supports in the execution of all messaging, positioning and marketing strategies.
Helps deliver content that meets brand standards.- Plan & Budget: Supports in the development of strategic marketing plans under the leadership of the Director of Marketing.
Marketing plans should be annual, monthly and by segment of deployment inclusive of cost, deployment strategies (print, digital, and/or social media) through the review of competitive data, demand analysis and market mix management.- Agency Point of Contact: May be responsible as the day-to-day agency point of contact to ensure execution of plan.- Internal Partnerships: May work/liaison with internal corporate partners, including but not limited to Brand, Destination, and ECG.
**Tactical Marketing Execution & Analysis**- Project Management: Manages the development of creative (in coordination with an agency where applicable) for all marketing initiatives, ensures timely media placement and coordination of production/materials deadlines, in addition to, project expense management.- Collateral Development & Upkeep: Reviewing and approving all on-property/in-room collateral, sales collateral, sales tools, and sales offer ensuring alignment with brand standards and brand and hotel-level positioning.- Content & Asset Management: Identifies visual asset needs and coordinates all photo & video shoots as needed.- Reporting: Pulls ad-hoc reports requested by leadership to assist with ownership and/or corporate meetings