A Marketing Manager supports the Director of Marketing (DOM) in all Marketing Planning & Execution strategies for the hotel.
Assists in the development, management, execution and measurement of all aspects of the marketing/branding strategies under the leadership of the Director of Marketing; including but not limited to Marketing Budgets, Social Media, Websites, Digital & Print Advertising, Collateral, Video/Photography Assets, etc.
that maximizes exposure in order to achieve budget, increase revenue, and market share targets.
The position may also act as a liaison between the hotel and regional marketing support, outside agencies and contracted vendors/service providers.
Requires extensive and regular interaction with hotel's Director of Marketing & eCommerce.
**Keys to Success**:
1.
Builds a close alignment with on-property, regional, and brand marketing teams.
2.
Successfully executes the tactical elements of the annual marketing plan.
3.
Strong project management skills, with the ability to prioritize multiple projects at once.
4.
Has a passion for learning and staying on the cutting edge of new digital strategies, trends and technologies.
5.
Highly adaptable to seasonality and conflicting priorities.
**What will I be doing?
**
**ESSENTIAL FUNCTIONS**:
**Marketing Planning & Strategy**
- Branding & Positioning: Supports in the execution of all messaging, positioning and marketing strategies.
Helps deliver content that meets brand standards.
- Plan & Budget: Supports in the development of strategic marketing plans under the leadership of the Director of Marketing.
Marketing plans should be annual, monthly and by segment of deployment inclusive of cost, deployment strategies (print, digital, and/or social media) through the review of competitive data, demand analysis and market mix management.
- Agency Point of Contact: May be responsible as the day-to-day agency point of contact to ensure execution of plan.
- Internal Partnerships: May work/liaison with internal corporate partners, including but not limited to Brand, Destination, and ECG.
**Tactical Marketing Execution & Analysis**
- Project Management: Manages the development of creative (in coordination with an agency where applicable) for all marketing initiatives, ensures timely media placement and coordination of production/materials deadlines, in addition to, project expense management.
- Collateral Development & Upkeep: Reviewing and approving all on-property/in-room collateral, sales collateral, sales tools, and sales offer ensuring alignment with brand standards and brand and hotel-level positioning.
- Content & Asset Management: Identifies visual asset needs and coordinates all photo & video shoots as needed.
- Reporting: Pulls ad-hoc reports requested by leadership to assist with ownership and/or corporate meetings.
**Meetings, Presentations and Reports**
- Assist the Director of Marketing in preparation for all strategic meetings, including weekly and/or monthly hotel executive committee meetings, ownership reviews and corporate hotel reviews.
- Prepares marketing activity reports on regular cadence and on an as needed basis.
**SUPPORTIVE FUNCTIONS**:
- Provides analysis to Director of Marketing where necessary to support the development of the annual business plan and on-going measurements.
- Performs special projects and other responsibilities as assigned and participates in task forces, committees and cluster groups as requested.
- Participates where appropriate in related trade/business related functions, events, conferences and workshops.
**What are we looking for?
**
**SPECIFIC JOB KNOWLEDGE, SKILL AND ABILITY**
- Extensive knowledge of marketing communication mediums to include but not limited to digital advertising, eCommerce, and social media.
- Ability to perform critical analysis and to manage extensive amounts of information
- Excellent written skills sufficient to produce internal/external sales and marketing communication
- Excellent presentation skills
- Ability to effectively deal with department heads, executive committee members, team members and corporate staff.
- Ability to manage projects effectively - ability to manage multiple projects, meet and work effectively under time and resource constraints
- Copywriting
- Software/Program Skills/Knowledge:
- Microsoft Office (Word, Power Point, Excel & Outlook)
- CMS
- Digital analytics
**QUALIFICATION STANDARDS**
**Education**:
- High School Diploma required
- Four year college degree required.
- Emphasis in marketing and/or public relations preferred
**Experience**:
- Minimum of 2-5 years combined marketing, advertising, and/or ecommerce marketing experience.
- Prior hotel/travel industry experience preferred
**Grooming**:
- All employees must maintain a neat, clean and well-groomed appearance (specific standards available).
**Physical Requirements**:
**Frequency Key; Rare
- up to 1 hour, Occasional 1-3 hours, Frequent 3-6 hours, constant 6-8 hours**
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