Marketing Manager

About the RoleKey responsibilities Provide strategic direction to peers and team members to inform and drive brand growth, including making trade-off decisions and recommending priority activities and investment based on commercial value.Ensure appropriate market analysis and competitive benchmarking is conducted to inform marketing programs and tactics.Partner with Patient & HCP marketers to drive excellence in developing the lead asset for HCP.Partner with Senior Marketing Strategy Lead on the management of brand lifecycle planning, long-range financial planning, and financial forecasting requirements.Support the development of the marketing strategy, priorities, and activities for one or more segments or channels; drive and measure brand performance; and effectively drive customer engagement across multiple stakeholders that are core to brand success.Support alignment and coordination of field strategy with Customer Engagement.Maintain appropriate and efficient relationships with agency partners to ensure execution towards objectives.Execute or advise on execution of marketing strategies and tactics by channel/stakeholder aligned with the marketing strategic imperatives and grounded in insights.Minimum Qualifications Marketing, Industrial Engineering or Business Administration degree. Medical or Health career background is desirable.5 years' experience in Marketing and/or Sales roles within the pharmaceutical industry leading strategies and teams for Specialty Care, preferably with Oncology and/or Hematology products.Launch and Access experience is a plus.Proven understanding of healthcare system.English proficiency advanced.Cross-functional collaboration.Strategic mindset / agile learning / strong leadership.Availability to travel up to 50% of the time.Why Novartis? Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting, and inspiring each other. Combining to achieve breakthroughs that change patients' lives. Ready to create a brighter future together? Learn more.
Commitment to Diversity and Inclusion
Novartis is committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.


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