Marketing Manager

Location: Goodyear-SLP, S de RL de CV
Goodyear Talent Acquisition Representative: SONIA NIETO
Sponsorship Available: No
Relocation Assistance Available: No

LI-SN1

**Primary Purpose**:
Accomplishes marketing objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs. Identifies marketing opportunities by detecting consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; establishing targeted market share.; Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product shelving/displaying; coordinating new product launches (phase-in / phase-out process); Meets marketing financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.
**Main Responsibilities**:

- Plan and implement marketing strategy, designing brand value proposition, including advertising. Plan and implement dealer communications and promotions.
- Plan and manage marketing resources according to agreed budgets.
- Maintain and develop brand image and protect and develop the company's brands via actions and paid communications to consumers.

**Education**

Required: Bachelor's in marketing and/or Business Administration or related discipline
Desired: Post-graduate or MBA

**Experience**

Required:
A minimum of 6 years of proven experience with branding, product marketing, trade marketing. Experience within a global or multinational organization
Experience managing budget and expenses
Experience managing Advertising, Media agencies.
Experience supporting marketing and promotional campaigns implementation within delaers.
Desired:
Experience of 3+ years in similar positions. Ideally in the same industry scop

**Knowledge, Skills & Abilities**

Required:

- Analytical skills and strategic thinking
- Strong organizational and communication skills
- Ability to interact effectively with all levels of the organization - Fluent in MSOffice, SAP & MS Project package

Desired:

- Advanced English
- Basic financial knowledge