Lugar: MX - Central Office - Santa FeRepresentante de Adquisición de Talento de Goodyear: SONIA NIETO**Primary Purpose**:Accomplishes marketing objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs.
Identifies marketing opportunities by detecting consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; establishing targeted market share.
; Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product shelving/displaying; coordinating new product launches (phase-in / phase-out process); Meets marketing financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.
**Main Responsibilities**:- Plan and implement marketing strategy, designing brand value proposition, including advertising.
Plan and implement dealer communications and promotions.- Plan and manage marketing resources according to agreed budgets.- Maintain and develop brand image and protect and develop the company's brands via actions and paid communications to consumers.
**Education**Required: Bachelor's in marketing and/or Business Administration or related disciplineDesired: Post-graduate or MBA**Experience**Required: A minimum of 6 years of proven experience with branding, product marketing, trade marketing.
Experience within a global or multinational organizationExperience managing budget and expenses Experience managing Advertising, Media agencies.Experience supporting marketing and promotional campaigns implementation within delaers.Desired: Experience of 3+ years in similar positions.
Ideally in the same industry scop**Knowledge, Skills & Abilities**Required:- Analytical skills and strategic thinking- Strong organizational and communication skills- Ability to interact effectively with all levels of the organization - Fluent in MSOffice, SAP & MS Project packageDesired:- Advanced English- Basic financial knowledge