5+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience building, executing and scaling cross-functional marketing programs
- Experience using Microsoft Excel to manipulate and analyze data
The Amazon Prime Video team is shaping the future of digital video entertainment. Our mission is to offer customers the widest selection of digital video content including Amazon original content and make it trivially easy for them to enjoy it wherever and whenever they want. We have very ambitious goals to become a leading player in the video entertainment industry and delight our customers with a great service and broad content.
We are looking for a versatile Marketing Manager who is responsible for designing and executing the strategy to drive Prime Video growth and engagement in Mexico. This person will be leading marketing programs and initiatives to drive subscribers/customer acquisition, engagement, retention and demand for Prime Video; additionally s/he will be responsible to work in collaboration with the Central and Regional Marketing marketing and product teams to define the approach for owned and operated channels to drive video streaming engagement and retention throughout a member's life-cycle. In particular the role will focus mainly on using core marketing channels (offline and online), including display, search, affiliate/partnership marketing, and traditional Mass and Brand media. The role is responsible for the planning, execution, forecasting and continual testing and improvement of demand marketing, engagement and retention initiatives. As a result of the broad scope and critical nature of the position, the role will interact at all levels of seniority in the company.
Key Responsibilities
- Drive Acquisition and Integrate Marketing programs to drive incremental subscribers growth, including overall brand/service awareness
- Provide input/create marketing plans with measurable, scalable, and innovative offline and online programs and campaigns to meet goals around new customer acquisition with approaches that can be measured and refined to implement ongoing improvements
- Create and execute a comprehensive marketing strategy to engage customers with Prime Video and improve retention across web, mobile and living room devices
- Own and present to senior leadership key performance metrics around customer acquisition and engagement
- Procure, negotiate, manage and leverage strategic relationships with internal and external partner teams to drive key performance metrics
- Develop a strong culture of rapid experimentation, measurement, and iteration; use data to measure and understand customer behavior and apply/share those insights to be used in our marketing levers
- Collaborate with other parts of the Prime Video and broader Amazon org such as: Content Marketing, Central Marketing, Product Tech, Payments, Partner Distribution, Business Intelligence, Prime, Devices among others, to develop customer-obsessed marketing strategies
Mexico City, DIF, MEX
- Experience with marketing strategies in online and mobile channels
- Experience managing marketing programs to drive customer acquisition, retention, engagement or churn reduction