Marketing- We are looking for an experienced and versatile Marketing Manager that will drive the strategy and execution of marketing plans for Spotify in Mexico!
Location
- Mexico CityJob type
- Permanent
- The Marketing Manager will be responsible for growing key brand health metrics and delivering on key business objectives. In this role, you'll drive the local strategy and execution of marketing efforts in line with the key brand and acquisition metrics outlined within the local marketing strategy.
- Experience in interpreting consumer trends, audience and data insights and translating into meaningful marketing initiatives is essential, as is the ability to translate highly strategic marketing bets into regional tactical executions. This role reports to Spanish LATAM Marketing Lead!
What you'll do
- Develop consumer marketing strategy, ensuring that all marketing efforts are linked to specific brand metrics and business targets
- Use data and insights to inform marketing priorities and guide investment decisions for Spotify
- Plan, execute and optimize outstanding campaigns and marketing initiatives in close partnership with internal stakeholders and external agencies
- Build strategic alignment with cross-functional teams to ensure that marketing efforts are closely coordinated with other activities of the business
- Work in a collaborative way with the regional and local stakeholders across Spotify Studios, Shows & Editorial and Artists & Label teams to identify the best strategy and campaign themes to execute locally
- Ensure that all marketing initiatives are culturally relevant to the Mexican market
- Build relationships with marketing teams in other global markets, seeking opportunities to collaborate and share across borders
- Produce campaign retrospectives that reflect our wins, define our return on investment, and determine future marketing efforts
- Keep a close eye on the market to understand overall brand health and propose innovative communication strategies and bets
- Explore opportunities, partnerships and trends from which Spotify can become a key player, and plan actions according to them
Who you are
- You are a versatile marketer with at least 5+ years experience with a category leading brand that has played a role in shaping culture
- You have deep knowledge of the Mexican consumer - including demographics, behaviors, and media habits
- You have led the development and execution of fully coordinated marketing campaigns - across social, Digital, TV, OOH and activations
- You can work autonomously in an unstructured environment
- You are extremely organized and have experience in project management
- You easily collaborate with cross-functional partners and global counterparts
- You are comfortable in a fast-moving, constantly evolving environment and you have the maturity and resiliency to bring stability to challenging situations
- You bring a positive outlook, with a passion for the Spotify brand and the ability to motivate and inspire those around you
Where you'll be
- This role is located in Mexico City, Mexico
Our global benefits
- Extensive learning opportunities, through our dedicated team, GreenHouse.
- Flexible share incentives letting you choose how you share in our success.
- Global parental leave, six months off - fully paid - for all new parents.
- All The Feels, our employee assistance program and self-care hub.
- Flexible public holidays, swap days off according to your values and beliefs.
Learn about life at Spotify
- Spotify is an equal opportunity employer. You are welcome at Spotify for who you are, no matter where you come from, what you look like, or what's playing in your headphones. Our platform is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be forward-thinking! So bring us your personal experience, your perspectives, and your background. It's in our differences that we will find the power to keep revolutionizing the way the world listens.
Spotify transformed music listening forever when we launched in 2008. Our mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the chance to enjoy and be passionate about these creators. Everything we do is driven by our love for music and podcasting. Today, we are the world's most popular audio streaming subscription service.