Marketing Manager, Sports, Prime Video Mexico

Detalles de la oferta

.The Amazon Prime Video team is shaping the future of digital video entertainment. Our mission is to offer customers the best selection of digital video content, which besides Amazon Original and Exclusive TV Series and Movies, now it also includes top Sports properties. We want to make it trivially easy for customers to enjoy this content wherever and whenever they want, and provide a best in class customer experience. We have very ambitious goals to become a leading player in the video entertainment and sports industry and delight our customers with a great service and broad content.We are looking for a versatile Marketing Manager, passionate about Sports, who will be responsible for designing and executing the strategy to drive Prime Video growth and engagement in Mexico, by leveraging the Sports properties we have rights for. This person will be leading marketing programs and initiatives to drive Prime Video subscribers' growth, engagement and retention, while maximizing viewership for our Sports content. Additionally, s/he will be responsible to work in collaboration with Central and Regional Marketing, Sports, Social, Media and Product teams to define the marketing strategy to drive Sports video streaming customer acquisition, engagement and retention. The role will focus mainly on using core marketing channels (offline and online), including display, search, affiliate/partnership marketing, traditional Mass and Brand media, as well as Prime Video owned and operated channels. The role is responsible for developing topline creative, media, social and marketing planning, to position Prime Video as a destination to watch top Sports content. In parallel, this person will manage the day-to-day relationship with marketing stakeholders at the Sports teams and Leagues we have rights for. As a result of the broad scope and critical nature of the position, the role will interact at all levels of seniority in the company and outside the company.The successful candidate will have a proven track record of driving customer acquisition, engagement and retention through online, mobile, and offline marketing programs. S/he should be able to think/act strategically, develop structured plans and be willing to execute hands on with a start-up type of mentality. S/he balances creativity with analytics and agility with operational discipline. Candidates should be both idea generators and builders, with a strong sense of accountability, and a keen focus on delivering great customer experiences for Sports fans and strong, measurable results. S/he should thrive in a culture of fast-decision making based on analytics, be comfortable diving deep into the data to measure performance, yet able to step-back and communicate both the strategic and immediate implications on priorities. The role will have no direct reports, but requires managerial skills to influence others and manage senior internal and external stakeholders


Fuente: Jobtome_Ppc

Requisitos

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