alboalbo is a leading fintech company offering financial products to individuals and SMBs with the mission to bring financial freedom to everyone everywhere.About The RoleWe are looking for a Digital Media Analyst Junior to join our dynamic marketing team in a fast-paced fintech.
This role will be instrumental in managing paid digital channels, social media platforms, and coordinating with stakeholders to execute and optimize impactful media strategies.
If you are passionate about digital media, analytics, and thrive in a collaborative environment, we want to hear from you!What You'll Be Doing At AlboDigital and Social Media ManagementExecute and manage paid digital media campaigns across Meta (Facebook, Instagram) and Google Ads (Search, Display, YouTube), TikTok, X, and emerging channels.Monitor and assess campaign performance across digital and social platforms, ensuring consistency with brand messaging through collaboration with the creative team.Support the analysis and monitoring of campaign performance data, providing actionable insights and recommendations to optimize results and achieve KPIs (CTR, CPA, ROI, etc.
).Stakeholder CoordinationCollaborate with internal stakeholders from various product lines to understand business objectives and align media strategies accordingly.Assist in acting as a liaison between internal teams and external media suppliers, ensuring effective communication and timely execution of campaigns.Offline Media CoordinationSupport the coordination and management of offline media efforts (e.G., radio, TV, print) in collaboration with external media vendors.Ensure seamless integration between offline and online media strategies to maximize campaign effectiveness.Must-Have SkillsBachelor's degree in Marketing, Communications, Business Administration, or a related field.1-2 years of experience in digital media management, including paid campaigns on Meta and Google platforms.Expertise in creating and managing campaigns across platforms such as Meta Ads Manager, Google Ads, TikTok Ads, and X Ads, with a strong focus on achieving impactful results.Advanced analytical skills, leveraging tools like Google Analytics, Meta Business Suite, or similar, to evaluate performance and optimize campaigns effectively.Excellent organizational abilities.Effective communication skills, both written and verbal, to present campaign performance and recommendations.Communication skills to manage relationships with internal stakeholders and external vendors.Nice-to-Have SkillsExperience in coordinating offline media campaigns.Familiarity with financial services or regulated industries.#J-18808-Ljbffr