.At Paystand, we're not just another fintech company—we're trailblazers in decentralized finance (DeFi), transforming how businesses manage their finances. With thriving hubs in Scotts Valley, South San Francisco, Austin, Minneapolis, Mexico City, Hermosillo, and Guadalajara, we're leading a global revolution in financial systems. Recognized on the Inc. 5000 list for five consecutive years, we're among the fastest-growing companies reshaping the future of finance.Our Expanding Ecosystem: Paystand isn't just a company—it's a growing global network. With the strategic acquisitions of Teampay, a leader in spend management, and Yaydoo, a top AR and AP platform in Latin America, we're building an expansive ecosystem designed to revolutionize financial operations and fuel business growth worldwide.Why Paystand?What We Do: By harnessing the power of blockchain technology, we digitize receivables, automate financial processes, reduce time-to-cash, lower transaction costs, and unlock new revenue streams for businesses.Why We Do It: We're driven by a mission to revolutionize digital payments and decentralize finance, creating a more open, inclusive, and transparent financial ecosystem, starting with B2B payments.How We Do It: As change-makers in the DeFi movement, we don't just follow trends—we set them. If you're passionate about shaping the future of fintech and eager to redefine what financial technology should look like, Paystand is the place where you can make a significant impact.Join Us: Be part of something bigger. Join Paystand and help us lead the financial revolution.As a member of the Demand Generation team, the Marketing Operations Manager is focused on optimizing marketing processes and technologies, managing the lead flow, and analyzing marketing performance to drive conversions and revenue.Responsibilities:Below please find the key responsibilities of the role, other responsibilities or duties might be assigned as necessary.Marketing Systems & Tools:Administer and maintain Paystand's marketing systems and tools.Provide user support and user training as needed.Manage system renewals, upgrades, and/or system expansion.Assist in vendor evaluation and contract negotiations.Lead Funnel Management:Manage and audit the marketing lead funnel in Hubspot.Ensure proper lead routing and track lead follow-up.Optimize the processes for lead capture, processing, routing, and scoring.Conduct ongoing data analysis to track leads in the marketing funnel.Create and manage workflows and forms in Hubspot.Data and Campaign Performance Insights:Generate insights into campaign/channel performance through reports and dashboards.Drive database segmentation and identify high-revenue generating projects.Conduct in-depth data analysis to identify trends, opportunities, and areas for improvement.Provide meaningful and actionable insights to improve marketing performance