.-Job description**Marketing Plan & Effectiveness Manager****Role purpose**This role is part of the Marketing Function Management team, which plays a crucial role in ensuring that a consistent operating framework and process is used to formulate, agree, optimise, prioritise and evaluate plans for execution. This includes the definition and management of the appropriate financial resources required for effective delivery. It also works closely with the business to ensure budgets are deployed effectively and are clearly measured.The function focuses on understanding Retail and Wholesale customers and products to provide planning support to strengthen the HSBC brand, support the drive for revenue and increase customer value and satisfaction in order to meet agreed targets and objectives at both a regional and market level.Develop and implements processes to ensure efficient operation within a well governed and controlled environment.Lead and deliver reporting for senior leaders and stakeholders across both the business and function, providing visibility on targets and value driven by marketing programmes. Ensure that local teams measure against a consistent set of effectiveness metrics.**Principal Accountabilities and Responsibilities**- Supporting the overall planning process (financials, phasing, effectiveness, governance and ways of working) that drives Marketing activity, with involvement and participation from local markets to derive Marketing plans that support global and local targets and objectives- Financial management of marketing budgets: campaigns (direct costs), staff costs (indirect costs) and Global recharges.- Dynamic planning when critical factors appear, e.G.: budget reductions, product or campaign underperformance, rebates, FX volatility, inflation, etc.- Supporting the Marketing effectiveness agenda to ensure that Marketing spend is optimal and generates an adequate return on investment and that business partners are updated on the results of the function- Communicating processes and standards for Marketing effectiveness, agreeing objectives and targets across the region and monitoring/reporting on overall effectiveness and performance evaluation measures- On-going evaluation of annual plans and budgets, to ensure the resources required are in place and that markets within the region are in line with the overall global governance framework- Ensure that there is a clear understanding of WPB and Wholesale Business and Marketing Strategy and objectives to provide a consistent and clear framework for the consideration and prioritization of planned or new activities.- Ensuring that all Marketing activities adhere to HSBC processes and procedures relating to the mitigation of financial and operational risk, and are compliant with local regulations and codes of practice- Facilitating the development of process and operational strategies and measurement of their implementation progress