.**BAT is evolving at pace - truly like no other organisation.****To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!****BAT MEXICO** **IS LOOKING FOR A** MARKETING PROJECT MANAGER**SENIORITY LEVEL**:Managerial**FUNCTION**: DBS**SALARY RANGE**:Excellent benefits + market leading bonus**LOCATION**:Monterrey, Mexico**ROLE POSITIONING AND OBJECTIVES**Works as a business partner for Marketing leaders in end markets, by providing key commercial insights, thus assisting in ensuring that the end market growth activities contribute to the success and effective resource allocation decisions are made across the value chain.Analytics which generate valuable insights and foresights is a key lever in driving sustainable and efficient business growth. We are looking for a passionate individual who is excited by analytics to insights and innovation vs. the status quo to join our GBS Commercial team.This role is expected to provide critical support in developing and embedding Marketing Spend Effectiveness capabilities in GBS by collaborating with rest of the relevant DBS team, and also with global project team, IDT (particularly D&A) as well as end market teams.**Reports to**:DBS Hub Activation Lead**Geographic Scope**:Americas**WHAT YOU WILL BE ACCOUNTABLE FOR**- Coordinates process solutioning, recruitments, on-boarding and knowledge transfers for the Teams; Moreover, handles budgets and Project timeline.- Uses analytical tools by providing insights and recommendations towards the achievement of plans and supporting execution initiatives.- Contributes to continually improving business performance by conducting analyses and developing insights to drive velocity and marketing spend effectiveness.- Collaborates and partner with cross-functional team (including marketing, finance, IDT particularly D&A team) regarding marketing spend effectiveness.- Supports the process of evaluating the efficiency of Marketing programs & touchpoints through analytical tools to support better decision-making and resource allocation.- Provides insights to drive spend efficacy and thoughtfulcost management within the Marketing team.- Assists in multiple strategic GBS projects within tight deadlines, and communicate to line manager and key involved parties any challenges/issues in a clear and timely fashion.- Plans an active role as a member of relevant GBS team, ensuring continuous improvement in all required capabilities (with emphasis on strong analytical skills) and commercial acuity for own and other team members. Support the relevant leaders in this through combination of existing team development and new appointments.- Able to effectively operate in a matrix organization with high level of change