.Location: Remote.About Us:Pivot Solutions LLC is a dynamic and forward-thinking company based in Phoenix, AZ. We are committed to excellence and strive for innovation in all that we do. Our team is dedicated to providing Construction and Estimating services, ensuring the financial health and success of our projects. We value a collaborative and inclusive work environment, where your skills and expertise will be appreciated and contribute to our ongoing growth and success.Position Overview: We are looking for an experienced Marketing Specialist to manage and campaign Pivot Solutions. You will be responsible for creating engaging content, driving brand awareness, and fostering community engagement. This is a fantastic opportunity for a social media expert who is ready to take on a dedicated role, shaping our online presence and expanding our reach.Responsibilities of a Marketing Specialist:Campaign Planning: Design digital advertising strategies aligned with the company's marketing objectives.Advertising Campaign Management: Plan, execute, and optimize digital advertising campaigns on platforms such as Google Ads, Facebook Ads, Instagram, LinkedIn, and other relevant networks.Social Media Strategy: Develop and manage content strategies for social media, including creating publication calendars, engagement campaigns, and community management.Analysis and Reporting: Monitor, analyze, and report on the performance of advertising campaigns and social media activities using tools like Google Analytics, Hootsuite, or similar.Budget Optimization: Manage advertising budgets, maximizing ROI by optimizing campaigns and bidding strategies.Content Creation: Collaborate with the creative team to develop visually and verbally compelling content that resonates with our audience.A/B Testing: Implement and analyze A/B tests to optimize ads and social media posts.Social Profile Management: Manage and optimize the brand's presence on platforms such as Facebook, Instagram, Twitter, LinkedIn, and other relevant networks.Publishing Calendar: Develop and manage a content calendar, ensuring regular and consistent postings across all platforms.Technical Skills: Advanced knowledge of digital advertising platforms and analysis tools (Google Ads, Facebook Business Manager, Google Analytics, etc.).Analytical Abilities: Ability to analyze data and metrics, and translate those analyses into effective actions.Creativity: Capability to think creatively and innovatively to solve problems and optimize campaigns.Requirements for a Marketing Specialist:Strong expertise in managing and executing advertising campaigns, particularly in PPC (Pay-Per-Click) platforms such as Facebook Ads, Google Ads, and TikTok Ads.Knowledgeable in Marketing Management, with hands-on experience in overseeing social media strategies and content.Experience as a Social Media Manager is a plus.Strong creative and writing skills with the ability to craft compelling and on-brand content
