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**Job Title**:Marketing Specialist**Location**: Remote**Job Type**: Full Time**About Us**At Pivot Solutions, we are passionate about delivering top-tier accounting, construction, and digital strategy services across Arizona, Colorado and New Mexico.
Specializing in Accounting, Estimating, Marketing, and Human Resources, we empower businesses to thrive through innovative solutions, tailored strategies, and a steadfast commitment to excellence.
**Job Summary**A Marketing Specialist is responsible for designing, implementing, and optimizing marketing strategies to promote brand awareness, engage audiences, and achieve business objectives.
This role requires a blend of analytical thinking, creativity, and technical skills to execute successful campaigns across digital and traditional platforms.
**Key Responsibilities****Campaign Planning and Execution**:- Design digital advertising strategies aligned with the company's marketing objectives.- Plan, execute, and optimize advertising campaigns on platforms such as Google Ads, Facebook Ads, Instagram, LinkedIn, and other relevant networks.- Coordinate with internal teams and external partners to ensure timely delivery of campaigns.
**Social Media Strategy**:- Develop and manage content strategies for social media, including publication calendars, engagement campaigns, and community management.- Optimize the brand's presence on platforms such as Facebook, Instagram, Twitter, LinkedIn, and other relevant networks.
**Content Creation**:- Collaborate with the creative team to develop visually and verbally compelling content that resonates with the target audience.- Ensure all content aligns with the brand's voice, values, and goals.
**Analysis and Reporting**:- Monitor, analyze, and report on the performance of advertising campaigns and social media activities using tools like Google Analytics, Hootsuite, or similar platforms.- Translate data into actionable insights to refine marketing strategies.
**Budget Optimization**:- Manage advertising budgets, maximizing ROI by optimizing campaigns and bidding strategies.
**A/B Testing**:- Implement and analyze A/B tests to optimize ads and social media posts, improving overall performance.
**Publishing Calendar Management**:- Develop and oversee a content calendar, ensuring regular, consistent postings across all platforms.
**Event and Campaign Support**:- Assist in planning and promoting events, webinars, and trade shows as part of broader marketing efforts.- Work closely with sales teams to generate leads and provide marketing collateral.
**Technical Expertise**:- Leverage advanced knowledge of digital advertising platforms (e.G., Google Ads, Facebook Business Manager, TikTok Ads) and analytics tools to drive results.
**Key Skills and Attributes**:- Proficiency in digital advertising platforms, social media management tools, and analytics tools (e.G., Google Analytics, Facebook Business Manager, Hootsuite, LinkedIn, Notion)