At Una Financial, we take pride in being a friendly and customer-centric company. Our mission is to be a leading company that is ready to give a helping hand in any financial situation quickly, conveniently, and honestly. We firmly believe that each of us plays an important role in achieving this goal.
As a company, we are determined to become industry leaders and the first choice for our customers. To support us in achieving this objective, we are seeking a passionate **Marketing Specialist** to join our team and contribute to the creation and execution of effective online marketing strategies. As a Marketing Specialist, you will play a key role in developing compelling marketing materials, managing campaigns, conducting market research, and supporting strategic partnerships.
**Essential duties**:
**Campaign and Content Management**:
- Collaborate with Marketing and Product teams to create, manage, and optimize campaigns for customer acquisition and engagement.
- Contribute to the creation and distribution of relevant digital and offline content aligned with brand strategy and identity.
**Marketing Strategy**:
- Contribute to the design and execution of marketing strategies across channels, focusing on data analysis for business growth, brand visibility, and user acquisition and retention.
**Strategic Partnership Development and Management**:
- Support in identifying collaboration opportunities with partners, influencers, and platforms in the financial and technological fields.
- Contribute to building and maintaining relationships with vendors or business partners.
**Data Analytics**:
- Assist in establishing and monitoring key performance indicators (KPIs) like PPC and CPA to evaluate marketing strategy effectiveness.
- Utilize analytical tools to gather insights and support data-driven decisions.
- Contribute to analyzing campaign performance and conducting A/B tests for optimization.
**Market Research and Competitive Analysis**:
- Contribute to market analysis and tracking competition to identify trends, opportunities, and challenges.
- Provide insights and recommendations based on analysis to enhance marketing strategies.
**We are looking for**:
- Bachelor's degree in a related field.
- Proven experience in managing digital marketing campaigns, preferably within the financial or technological sector.
- Web analytics proficiency (Google Analytics or Microsoft Clarity).
- English proficiency.
**We offer**:
- Growth opportunities.
- A great multicultural working environment.
- Benefits above legal requirements.
**Salary**: $35,000.00 - $45,000.00 per month
**Language**:
- English (required)
Work Location: Hybrid remote in 03810, Ciudad de México
