.Wood Mackenzie is the global data and analytics business for the renewables, energy, and natural resources industries. Enhanced by technology and enriched by human intelligence, we provide reliable and actionable insights to lead the transition to a sustainable future. Our team of over 2,400 experts, operating across 30 global locations, enables customers' decisions through real-time analytics, consultancy, events, and thought leadership.Wood Mackenzie ValuesInclusive – we succeed togetherTrusting – we choose to trust each otherCustomer committed – we put customers at the heart of our decisionsFuture Focused – we accelerate changeCurious – we turn knowledge into actionThe Marketing Specialist will report to a Sr. Manager on the Commodities program marketing team. This person will play a crucial role in helping the team achieve its Commodities commercial targets by delivering multi-channel marketing campaigns to drive lead generation and new business, while supporting customer cross-sell.Main ResponsibilitiesBuild and execute high-quality multi-channel campaign tactics, working closely with colleagues across the global marketing team.Channels and activities will include: social media (paid and organic), SEO/SEM, digital advertising, third-party partnerships, email, events and webinars, web page creation, prospect and competitor research, campaign analytics, and more.Write, adapt, and deliver marketing content for use across marketing channels/activities.Effectively work with senior marketing leaders to continuously analyze and evaluate marketing campaigns, making pivots and adjustments to improve performance and deliver on KPIs.Work collaboratively with the global marketing team (digital, content, creative, product marketing, PR, and more) to maximize the reach and performance of campaign activities.Work with cross-functional stakeholders (e.G. Sales, Research, and Consulting teams) to build audiences and content.Build and research audiences in identified target segments using Salesforce/Pardot.About YouA Bachelor's degree in a relevant field or equivalent vocational training/marketing certification.Between 3-7 years professional marketing experience; experience in B2B marketing and the energy sector is highly preferred.Excellent business English verbal and written communication skills, showcasing story-telling and creative thinking across mediums.Must be commercially oriented and use performance data to drive decision-making.Must love collaborating across global teams and possess a positive, solutions-oriented attitude.Executes marketing tactics with understanding, accuracy, and timeliness; can manage own workloadwith multiple priorities and self-motivate, with exceptional attention to detail.Passionate about learning and development, with a keen interest in building your marketing skills and growing yourself professionally.Strong customer-first mentality, both internal and external