.Senior Specialist - MarketingApplyRemote Type: HybridLocation: Mexico City, MXTime Type: Full TimePosted on: 2 Days AgoJob Requisition ID: JR1095In the middle of the energy transition, businesses and governments are faced with significant challenges. But the pace and scale of change mean every decision is made under mounting pressure. Now, more than ever, companies need reliable data, analytics, and actionable insight.Wood Mackenzie is the leading global provider of data and analytics solutions for the renewables, energy, and natural resources sectors.Wood Mackenzie's services include data, analytics, insight, events, and consultancy. A trusted partner for over 50 years, Wood Mackenzie's team has over 2,300 experts across more than 30 global locations who cover the entire supply chain.Wood Mackenzie ValuesInclusive – we succeed togetherTrusting – we choose to trust each otherCustomer committed – we put customers at the heart of our decisionsFuture Focused – we accelerate changeCurious – we turn knowledge into actionRole DescriptionThe Sr. Marketing Specialist will report to a Sr. Manager on the Commodities program marketing team. This person will play a crucial role in helping the team achieve its Commodities commercial targets. They will be focused on delivering multi-channel marketing campaigns to drive lead generation and new business while supporting customer cross-sell.To be successful in this role, you will enjoy working as part of a team, have strong attention to detail, and have excellent English communication skills. You must be comfortable following processes but also working in ambiguity and in a changing environment. We are looking for someone who demonstrates a keenness to develop their B2B marketing practice.Main ResponsibilitiesBuild and execute high-quality multi-channel campaign tactics, working closely with colleagues across the global marketing teamChannels and activities will include: social media (paid and organic), SEO/SEM, digital advertising, third-party partnerships, email, events and webinars, web page creation, prospect and competitor research, campaign analytics, and moreWrite, adapt, and deliver marketing content for use across marketing channels/activitiesEffectively work with senior marketing leaders to continuously analyze and evaluate marketing campaigns, making pivots and adjustments to improve performance and deliver on KPIs – track, analyze, and optimize continuously!Work collaboratively with the global marketing team (digital, content, creative, product marketing, PR, and more) to maximize the reach and performance of campaign activities and to share best practicesWork with cross-functional stakeholders (e.G. Sales, Research, and Consulting teams) to build audiences and contentBuild and research audiences in identified target segments using Salesforce/Pardot