The Opportunity
QuidelOrtho unites the strengths of Quidel Corporation and Ortho Clinical Diagnostics, creating a world-leading in vitro diagnostics company with award-winning expertise in immunoassay and molecular testing, clinical chemistry and transfusion medicine. We are more than 6,000 strong and do business in over 130 countries, providing answers with fast, accurate and consistent testing where and when they are needed most - home to hospital, lab to clinic.
Our culture puts our team members first and prioritizes actions that support happiness, inspiration and engagement. We strive to build meaningful connections with each other as we believe that employee happiness and business success are linked. Join us in our mission to transform the power of diagnostics into a healthier future for all.
As we continue to grow as QuidelOrtho, we are seeking a Marketing & Strategy Manager who is responsible for:
Identify Market Opportunities and Define Strategy for Market Segmentation (Public, Private, CC and TM), Targeted Marketing, Competitive Analysis, Positioning, Pricing Strategy and Go to Market models and strategies.- New products and line extensions strategy launch- Establish annual Budgets wih Sales team and ensure resource alignment/priorities to achieve projected results.- Product portfolio management- Support long and short -term business growth strategy trough measuring results; Business Review- SMART Track plan performance
Understanding, developing & managing customers & key stakeholders- Identify the key decision makers who can shape market conditions, determining leverage points and behavioral objectives for them, and driving appropriate behavior change.Identify the key decision makers who can shape market conditions, determining leverage points and behavioral objectives for them, and driving appropriate behavior change- Deeply understand the expectations & insights of internal stakeholders and external customers needs;- Establish customer management & development system to drive customer closer cooperation with QO- Establishes and maintains effective professional relationships with customers & key stakeholders- Acts with customers in mind and customer problems solving;
Executing marketing plan and Forecast- Sets direction for short term competitive strategy development; accountable for executing marketing activities to ensure the achievement of expectations related to short term strategy development, which well aligned with sales team;- To develop pricing strategies for existing and new customers and product for building up competitive position and to gain market share; understand price structure of major competitors;- Sales team support (competitive tools, training, tendering, forecasting, supply, etc.);- SFDC adoption as a productivity tool.- Forecasting activities for CC and TM.- Active particpation in critical products management and set strategy for contain.- Marketing promotion activities in action with clear measurement; Identify Digital Marketing opportunities.- Measure effectiveness of promotional tactics /programs' impact to business; Assure critical programs are delivered on time and within budget, Optimizes product marketing resource allocation;
Cross functional team support:
- Participates as a Marketing Core Team Leader/Member on cross functional teams, delivering the marketing leadership and support needed to the relevant projects; Influences within and across work areas/ departments/ functions by providing input into product line-related business decisions, activities and resource planning sharing etc.
Employee management and development- Develop team core competency model & help team member in competency improvement.- Execute people development plan & enhance teamwork of product team members- Active participation and development in congress and events planning.
Perform other work related duties as assigned.
The Individual- Bachelor Degree or above, preferably in healthcare and/or Marketing related major- Minimum 7 years' experience in IVD companies- Fluent English communication both in written and oral.- Good marketing competency in terms of situation analysis, strategic thinking, strategies development and project planning.- Aggressive, creative and open-mined in order to adaptable to a rapidly changing environment.- Strong leadership behavior, excellent interpersonal skills, good at communication and with team working spirit.- Available to travel 60%