The role will focus on the development, integration, daily operations, and continuous improvement programs for the MarTech stack, with a primary focus on marketing automation. Partner with key internal and agency stakeholders to ensure Farmers' MarTech stack supports the efficient management and execution of key Lead Generation functions to improve business performance.
Our Client is one of the United States' largest insurers, providing a wide range of insurance and financial services products with gross written premiums well over US$25 Billion (P&C). They proudly serve more than 10 million U.S. households with more than 19 million individual policies across all 50 states through the efforts of over 48,000 exclusive and independent agents and nearly 18,500 employees. Finally, our Client is part of one the largest Insurance Groups in the world.
Requirements Experience and education Requirements: Minimum three years of experience working with marketing automation platforms, CRM systems, marketing analytics, marketing process development and improvement experience. Experience with Google Marketing Platform and Segment (CDP) preferred. Strong background in Marketing and Advertising technologies and their applications to scale performance marketing organizations preferred. Strong background in Marketing and Advertising technologies and their applications to scale performance marketing organizations preferred. Other Critical Skills: Marketing and Advertising technologies – Intermediate Marketing Automation – Intermediate Programming – Intermediate Segment (or other CDPs) - Intermediate Google Marketing Platform - Intermediate JavaScript - Intermediate APIs - Intermediate Fluent in English Bachelors' Degree in Computer Science or related (Nice to have) Benefits This position comes with competitive compensation and benefits package: Competitive salary and performance-based bonuses Comprehensive benefits package Home Office model Career development and training opportunities Flexible work arrangements (remote and/or office-based) Dynamic and inclusive work culture within a globally known group Private Health Insurance Pension Plan Paid Time Off Training & Development About Capgemini Capgemini is a global leader in partnering with companies to transform and manage their business by harnessing the power of technology. The Group is guided everyday by its purpose of unleashing human energy through technology for an inclusive and sustainable future. It is a responsible and diverse organization of over 340,000 team members in more than 50 countries. With its strong 55-year heritage and deep industry expertise, Capgemini is trusted by its clients to address the entire breadth of their business needs, from strategy and design to operations, fueled by the fast evolving and innovative world of cloud, data, AI, connectivity, software, digital engineering and platforms. The Group €22.5 billion in revenues in 2023.
https://www.capgemini.com/us-en/about-us/who-we-are/