We are currently looking for a Media Analyst for the Feminine Care category to contribute to the media acceleration process of our brand and market in Mexico. This role involves defining and supervising media advertising campaigns and developing digital media actions to engage with consumers. You will support the sales team to capitalize on local business growth opportunities in terms of online communication and sales.
We're looking for people who embody our values, aren't afraid to challenge, innovate, experiment, and move at a fast pace. If this is you, we'd love to talk.
What Will You Do: Create, execute, and follow up on all media strategies (awareness, consideration, trial) in Traditional & Digital media.Execute and follow up on all media mix plans for the FemCare brand (Saba).Monitor media KPIs and optimizations.Lead and influence all business areas to achieve business results and brand strategy.Coordinate annual media planning: briefing, plans, executions.Conduct constant consumer & market understanding to detect opportunities for each platform or media touchpoint.Contribute to the digital transformation of the brand.Who You Are:Degree in marketing, administration, or a related field.Previous experience (1-2 years) in a media agency or marketing.Fluency in English (written and spoken, 90%).Knowledge of basic marketing & media concepts and their impact on business main KPIs: share of market, media investment, TOM, SOI vs SOI, etc.What We Can Offer You:Our purpose, Breaking Barriers to Well-being, provides meaning to everything we do. Working at Essity means a chance to improve well-being for people and opportunities to drive positive change for society and the environment. As an employee at Essity, you will belong to an organization where you feel valued and supported to grow, and challenged to generate business results in a collaborative and open atmosphere.
Together, we are improving lives, every day.Working at Essity is not just a career; it is a chance to directly make the world a healthier, more hygienic, and safer place. With impactful innovations coupled with sustainable solutions, we strive to reach more people every year with the necessary and essential solutions for well-being.
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