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The Media Lead will be responsible for the day-to-day Management of Paid Digital Marketing Campaigns which can include Paid Search, Display and Social Advertising strategies across both B2B and B2C business.
**Responsibilities**:Developing, executing, and optimizing cutting-edge digital campaignsfrom conception to launch.
Working cross-departmentally to align campaign strategies and goals across the organization.
Providing ongoing actionable insights into campaign performance to relevant stakeholders.
Defining, measuring, and evaluating relevant paid media KPIs.
Building out media buys for various ad platforms and overseeing the day-to-day execution of paid media.
Overseeing and managing the overall budget for paid media.
Conducting in-depth keyword and website research, ad grouping and audience targeting.
**Requirements**:BSc in Marketing, Business Administration or similar field.
Proven work Importante empresa as a Media Director, Media Planner or similar role.
Knowledge of different types of media channels.
Demonstrable Importante empresa with building effective advertising campaigns.
Familiarity with digital marketing.
Working knowledge of analytics tools (e.G.
GfK MRI, Moat and Nielsen IMS).
Importante empresa with budget planning and KPIs.
Ability to manage and combine data.
Strong decision-making skills.
Excellent communication skills.4158