What you will do Develop and implement lead generation strategies across various digital platforms, including social media, search engines, and email marketing; Develop and communicate product vision and roadmap with a focus on automated lead gen solutions (APIs); Act as the primary liaison between business stakeholders and the development team, ensuring alignment of development efforts with business objectives; Oversee a full product lifecycle – from Ideation, Discovery, Validation, and Delivery to Post-Release Analysis; Define user stories, acceptance criteria, and feature requirements based on a deep understanding of the business need; Mitigate roadblocks to maintain product velocity; Proactively audit the implication of the product by the regional brand teams, provide product adoption support; Stay accountable for the continued operational integrity of the product; Create and maintain internal and external product documentation; Collaborate closely and build strong partnerships with Engineering, Analytics & Insights, Product Marketing, and Brand Experience teams; Foster efficient communication and cooperation with the company's external partners (media agencies, media platforms representatives, sampling partners); Drive continuous improvement and innovation, leverage industry best practices and emerging technologies to help scale the product. Must haves 4+ years of experience in product management roles; Proven experience in digital marketing and lead generation, preferably within the beauty or wellness industry; Strong knowledge of CRM systems and marketing automation tools; Proficiency in using social media platforms and search engines for lead generation; Excellent analytical skills with the ability to interpret data and make data-driven decisions; Successful track record with agile methodologies and iterative development processes; A strong understanding of how to set OKRs/KPIs and track towards achieving specific metrics; Excellent communication and collaboration skills to work effectively with cross-functional teams; Proficient in Jira, Confluence, GitHub, Microsoft 365, Miro; Upper-intermediate English level. Nice to haves Understanding of eCommerce products, platforms, and technologies; Experience working with distributed agile teams; Experience with lead ads and custom integrations via Webhooks; Experience with Facebook Business Manager, TikTok Business Center, Google Ads; Familiarity with DataDog and Looker dashboards; Agile Certifications.
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