.Ciudad de Mexico, MEX, MX- PermanentSince MONTBLANC revolutionized writing culture in 1906 with the first spill-proof fountain pen, we have been known for outstanding craftsmanship, highest aesthetics, and innovative solutions.
And we keep pushing the boundaries.
We combine the best of tradition, technology and design in writing instruments, watches, leather goods, new technologies and selected accessories.
With our name and in our emblem, we embody this mission: to implement bold ideas with outstanding craftsmanship and create refined products for people with highest expectations.
In doing so, we are at the forefront of technology and design, drawing on the passion of more than 3,000 employees and living a culture that - like our products - inspires people to unleash their potential, to thrive and to achieve.
**MAIN PURPOSE**Marketing Director is responsible for developing, implementing, and executing strategic marketing plans for an entire organization according with HQ Guidelines (or lines of business and brands within an organization) to attract potential customers and retain existing ones.
Responsible of A&P Budget.- Key Responsibility 1 - Advertising_- Responsable of the annual briefing of the advertising campaign to the media agency according to Communication and Product launches strategies.- Provide recommendations for the media plan in order to maximize the PR efforts.- Direct interface with media, price negotiation, positions to define media plan, editorial calendar.- Key Responsibility 2 - PR Strategy_- Responsible of the annual PR Strategy for the Mexican and LATAM markets: local events, international events, influencers, PR, etc.- _Constant analisis of sales reports in order to understand the commercial needs and provide action plans._- Key Responsibility 3 - Editorials_- To build strong relationship with editors and bloggers for Mexico and LATAM to promote the brand.- Constant search for new media partners.- Key Responsibility 4 - Events_- Elaboration of the annual PR Events strategy for the Mexican and LATAM markets- Develop briefs and mood boards for each events.- Implementation of the annual PR Events strategy for the Mexican and LATAM markets with the Regional PR & Event team- Responsible to keep the brand image: brand guidelines, quality.- Maximize the ROI of each events ensuring press and social media coverage.Key Responsibility 5 - Management- Management of the Regional PR team- Control the consignment process of the Regional PR & Event team- Responsible of the annual PR budgets: international events, gifts, influencers and local PR events.Key Responsibility 6 - Marketing Plans LATAM- Development and implementation of the marketing plans (CRM, activations, events, etc.
)- Implement 360 strategies for each Brand Launch in accordance with the VM, PR, TRADE and CRM Team