Overview:
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes
**LAY'S ®, DORITOS ®, CHEETOS ®, GATORADE ®, PEPSI ®, QUAKER ®** and more. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people.
Our employees drive our culture. No two days are the same; we are dynamic and full of passionate teams that embrace new ideas through our collaborative spirit. At PepsiCo, we know that our company can only succeed when our associates and the society we serve flourishes. We are committed to fostering a diverse workforce by creating a collaborative, equitable and inclusive space where everyone, regardless of what we look like, where we come from or who we love, has a voice. At PepsiCo we create a Space to be you.
**Responsibilities**:
**TW503 - Multimedia Content Art**
**Main purpose**:
This role will support the Europe eComm team (UK especially) in the design & creation of compelling eCommerce content & eCommerce marketing campaign assets, including but not limited to campaign concepts, images, banners, copy & product images. The role manages the e2e workflow from brief through to asset creation and distribution to relevant customer teams e.g. for UK: Tesco, Amazon, Sainsbury's, Ocado, Getir, Uber Eats etc.
Our Multimedia Content Art role is a specialist with a specific skillset centered around art direction and design. A successful art must have a proficient level of understanding and functional capability in software designed for creation of graphics and designs from scratch, ability to edit and manipulate creative, and will be responsible for the development and creation of production ready graphics. You will also participate in brainstorming and creative brand strategy sessions including ideation of consumer programs, long term campaigns, content creation and development.
**Responsibilities**:
- Gather & prioritise campaign briefs, schedule & ensure time is allocated & service levels achieved
- Digital banner asset creation for the promotion of items on eCommerce sites and apps (Tesco, Ocado), as well as across external ad networks (e.g., Amazon Advertising)
- Develop best practices for the creation of conversion-oriented ad units for use on eGrocery, pureplay and Rapid Delivery customer sites
- The creation of lifestyle and product bundle images used to merchandise products on eCommerce sites (e.g., Amazon "A+" standards, Tesco, ASDA, Getir)
- Create seasonal templates for various forms of advertising media
- Packaging, social media and motion design, web design and wire framing
- Ability to build graphic and print designs and concepts when needed.
- Adaptation of existing Key Visuals for: Digital Toolkits, Social Media Posts, Sizzle Videos, Digital Ads (animated and statics), among others.
- Create compelling content visuals for desktop, TV, electronic devices, web programs, smartphones, mobile platforms and apps.
- Partner with eComm account managers, marketing teams, customer marketing teams and their respective agencies, helping to identify opportunities to integrate ecommerce creative into existing marketing plans
- Generate fresh, new and innovative art graphics within brand and design standards to support all distribution channels, social media and marketing initiatives.
- Determine how best to represent a brand concept visually, specifically regarding art / graphic design.
- Be a brand guardian, following brand guidelines closely.
- Have the ability to take control of projects and work independently as well as in team.
- Detail oriented, with an ability to prioritize, multi-task, and stay organized while responding to last minute requests and adapt to changes on business trends.
- Present designs to clients for approval
**Key activities the role would include**:
- Receiving & managing briefs, prioritizing work
- Developing creative concepts that respond to the brief - often part of wider marketing campaigns
- Seeking & incorporating feedback through structured review progress
- Creating relevant 'final' campaign assets - including multiple format banners, headlines, copy
- Creating compelling product detail pages with content optimized for search & commercial performance
- Publishing & distributing campaign & core product assets on time
**Outside the core objective
